Amplitude named Leader in Forrester Wave 2024 for FM&E solutions

Amplitude has been named the Leader in The Forrester Wave: Feature Management And Experimentation Solutions, Q3 2024. The company achieved the highest score possible in 11 criteria, earning recognition for its vision, advanced experimentation capabilities, intuitive user interface, and pricing.

Feature management and experimentation, as defined by Forrester, is a software solution that simplifies software release and enables full-stack product experimentation using a combination of embedded libraries, APIs, data, and a user-managed control plane. The report mentions that "Amplitude's unified platform delivers on multiple fronts. Amplitude's vision gets excellent scores for its breadth, bringing top-notch analytics to each phase of product development and delivery with a unified platform, and for its depth, delivering on key functionality that helps developers and product managers."

According to the Forrester report, the convergence of product and engineering teams has led to an urgent need for integrated solutions. Amplitude's platform combines analytics, feature management, experimentation, and data management. This integration allows product, engineering, data, and marketing teams to rely on Amplitude throughout the entire product lifecycle.

"The best teams have a culture of experimentation, but the tools and workflows make it too complicated to drive impact. Our mission is to help companies build better products, and we're making this possible by delivering a comprehensive and integrated digital analytics platform," said Francois Ajenstat, Chief Product Officer at Amplitude. "Amplitude's Leader status in our first-ever Forrester FM&E Wave is a great proof point for the power of uniting analytics and experimentation so that teams can learn, iterate, and ship faster."

Amplitude received 5/5 scores in 11 criteria, including advanced experimentation, audience segmentation and targeting, data security and privacy, user interface, analytics, governance, and more. The report states that Amplitude is an exceptionally good fit for customers that are collaborative and product-focused.

Customers such as Coursera, Evaneos, JUMBO Interactive, Omada, and Super.com use Amplitude Experiment to test product improvements sequentially, personalise user experiences, and identify valuable behavioural insights.

"Amplitude enables us to discover, analyse, and experiment, and the fact that we can do it all in one platform is the best thing for everyone on the team," said Marion Felder, Product Analyst at Evaneos. "It's enabled Evaneos to go from a traditional analytics structure to a more agile, data-driven approach."

Amplitude also ranked first in 17 categories in G2's Summer 2024 report, including the top spot in Product Analytics for the 16th consecutive quarter. The Forrester Wave report includes a customer reference that states, "Amplitude's integrated platform sets it apart from the competition for sure."

Amplitude's leadership in The Forrester Wave and numerous distinctions in other industry rankings underscore the company's commitment to providing a unified platform that supports the entire product lifecycle from data collection to actionable insights.