Deel launches White Label & Reseller HR initiatives

Deel has introduced White Label and Reseller Programs to enhance flexibility and choice within the HR sector.

The company, known for its payroll and HR platform, aims to provide simplified and customised HR solutions through these new initiatives, allowing businesses to manage intricate HR operations effectively. Deel's White Label program will empower companies to incorporate global hiring, onboarding, and payroll offerings under their own brand identity.

"At Deel, we have invested in building a unique global payroll and compliance infrastructure, leveraging our in-house experts and unified global tech stack. Through our new White Label and Reseller Programs, we're opening up opportunities for companies to partner with us to make the most of this global infrastructure as they serve their existing and prospective customers. We look forward to supporting businesses of all types and sizes, no matter where they are, to run their global teams more efficiently and seamlessly," said Ryan Freeman, Head of Partnerships at Deel.

Modern HR departments often face the challenge of managing multiple systems and integrations. Deel's White Label initiative aims to mitigate such complexity by enabling businesses to personalise their solutions, including branding elements like logos and colours, offering a seamless custom experience. The program also includes options for further customisation with the use of tailored API support.

Kahveh Saramout, Director of Alignerr, expressed the advantages Alignerr has experienced from Deel's White Label program. "Handling a large volume of international contractors was time-consuming and we knew we could streamline our efforts. By white-labeling Deel Contractor, we've transformed our processes—automating workflows like onboarding, compliance, and payments," said Saramout. Talent marketplaces, staffing companies, and HR firms such as eTeam and Joyowo are similarly leveraging this program to extend their service offerings.

Alongside the White Label program, Deel has also rolled out a Global Reseller Program designed to boost the availability of its HR and payroll services worldwide. Partners within this program will enjoy benefits including discounted pricing, customised API access, and ongoing in-house support.

The company has already seen success with entities like EPI-USE and Multibook participating as partners in this reseller initiative. "Work has gone global and there is a huge opportunity in helping companies find and implement the best payroll and HR tech to meet this new need," stated Keith McDermott, Partner at EPI-USE. He further remarked, "Deel is a true one stop shop. It's flexible enough to help smaller businesses with hiring, onboarding, and employee engagement as well as solve complex issues for enterprises who need global payroll and IT support in several countries."