Easy Crypto migrates customers to Swyftx: Crypto is growing up; the tools must too

When Swyftx acquired Easy Crypto last year, the move created a new Oceanic heavyweight with more than 1.5 million sign-ups across ANZ. It also meant that customers of New Zealand's largest exchange would soon get access to expanded tooling, scale and customer capability.

"For years, the focus for our team was safe and easy access - how to onboard, how to buy, how to participate. That phase has passed. The local crypto market is consolidating and maturing and as it matures, expectations around tools, education and customer support are rising," says Paul Quickenden, Swyftx New Zealand Country Manager. He adds: "The news that Easy Crypto will cease trading in six weeks and transition customers to Swyftx isn't just a platform shift; it's a signal that the industry is listening to what customers now expect - deeper tools, stronger infrastructure and support that matches the scale of participation."

From access to capability

Early platforms like Easy Crypto were built for safe entry and education. Buy Bitcoin. Hold crypto. Repeat. Start learning. Easy Crypto did this well and was recognised for its focus on safety, local customer support and efforts to educate customers. Today's retail investors, however, are navigating a far more complex environment: hundreds of listed coins, macro-driven volatility, increasing institutional participation, tighter regulatory settings and growing expectations around security and transparency.

"Access alone is no longer enough. Investors are demanding structured tools such as portfolio tracking, demo environments, advanced order types, deeper liquidity and round-the-clock support. In short, crypto is growing up, and the platforms must too," adds Quickenden.

A more mature platform 

The transition of Easy Crypto customers to Swyftx reflects an important broader industry pattern: scale matters. As regulatory scrutiny increases and operational costs rise - from cybersecurity to compliance reporting - platforms need deeper liquidity, broader listings and stronger governance frameworks to compete globally and to offer customers tools and services that are on par with anything offered in other markets. 

"For consumers, that means fewer platforms - but more capable ones alongside a focus on education, security and customer support. For the market, it means consolidation around providers with the resources to build institutional-grade systems while still serving retail customers. We're proud to offer a platform that can scale with our customers - delivering the depth, security and support they expect today, while continuing to raise the standard of what a homegrown exchange in this region should offer," comments Quickenden. 

Joining the 1.5 million customers across Australia and New Zealand who already trust Swyftx is straightforward. Existing Easy Crypto customers simply need to create a Swyftx account and complete ID verification. 

As part of the transition, customers who sign up to Swyftx and complete verification before 15 April  will receive $20 NZD in Bitcoin, plus five chances to win $1,000 in Bitcoin when they trade. By 30 March trading will cease on the Easy Crypto platform in New Zealand.

Wallet closure 

The Easy Crypto Wallet app will also begin to reduce services including trading at the end of March.

Because the Easy Crypto Wallet is self-custodial - meaning users hold their own private keys - funds cannot be moved automatically. Customers must take action to migrate their crypto either to Swyftx or to another external wallet.

The latest version of the app includes a Portfolio Migrator tool to assist with this process, and users are strongly advised not to delete the wallet app until all funds have been successfully transferred to Swyftx and confirmed.

The Kiwi factor

For New Zealand investors, local capability still matters. Swyftx offers local banking integration delivering the same capabilities as Easy Crypto to get funds from crypto to fiat daily, local compliance understanding and local customer support. "But meeting those expectations now sits alongside global standards for security, functionality and transparency," believes Quickenden.

What this transition represents

The closure of one platform and migration to another is easy to frame as disruption.

"Viewed more broadly, it is actually progression. Crypto is moving from early-stage experimentation to structured financial participation and the tools, the platforms and the expectations around them must grow up too," believes Quickenden.

For further information on migration, visit: https://hub.easycrypto.com/nz/aboutswyftx