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Forrester Research names BigCommerce a Strong Performer

By Zach Thompson
Wed 4 May 2022

BigCommerce has announced it has been named a Strong Performer by Forrester Research in both the Forrester Wave: B2C Commerce Solutions, Q2 2022 and the Forrester Wave: B2B Commerce Solutions, Q2 2022 reports.

The open SaaS eCommerce platform for fast-growing and established B2C and B2B brands received the highest possible score in 11 criteria in the Forrester Wave B2C evaluation: Role-based Access Management, Customer Success and Support, Promotions Management, Practitioner UX, Architecture, Extensibility and Integration Tools, Product Vision, Performance, Innovation Roadmap, Partner Ecosystem and Commercial Model.

The Forrester Wave B2C report acknowledges BigCommerce's roadmap as one of the most robust in its evaluation and, citing customer feedback, says BigCommerce's customers are enthusiastic about the company as a trusted partner.

The B2B report notes BigCommerce has a "strong performance against its product vision," and "strength in architecture, third-party channels, and extensibility and integration."

"BigCommerce has been ambitious in executing our product roadmap over the last year, which in turn has attracted more mid-market and enterprise brands looking for a trusted platform to give them a solid digital transformation competitive advantage," BigCommerce senior vice president Meghan Stabler says.

"We believe our placement as a Strong Performer, along with the feedback from our merchants, validates that BigCommerce is leading a new era of eCommerce with our open SaaS approach, making it the most open and flexible platform available for B2C or B2B merchants."

The release of these reports comes after design retailer Ted Baker announced it would be using BigCommerce's multi-storefront (MSF) headless solution to enhance its global operations.

The company will now use a single BigCommerce store to operate multiple storefronts and leverage the platform's ever-evolving partner network to cement itself as a digital-first brand.

With the COVID-19 pandemic leading to a significant increase in the use of online commerce platforms, the new partnership aims to simplify the complexities involved and provide better solutions to consumers.

The MSF solution by BigCommerce is created to help streamline day-to-day back-end employee operations and give scalable options for retailers to expand into new markets. Ted Baker will utilise the technology to implement customer solutions in areas such as merchandising, finance and language options.

BigCommerce worked closely with Wunderman Thompson Commerce to seamlessly integrate Bloomreach's content management solution, and Bloomreach Discovery, its search and merchandising solution, into the Ted Baker enterprise. As a result, shoppers will now have more opportunities to shop in a localised way that suits their needs.

In-built integrations to Adyen, Klarna, PayPal and Avalara provide Ted Baker with global payment and tax coverage with future plans to integrate to Fluent Commerce's SaaS order management system.

Ted Baker CIO Leon Shepherd highlights that the partnership will present significant growth opportunities and help the company achieve its digital transformation goals.

"Central to Ted Baker's future-looking growth strategy is adopting a digital-first approach that supports our endeavor to offer a premier shopping experience for our customers and build brand awareness beyond Europe," Shepherd says.

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