cfo-nz logo
Story image

Hootsuite launches integration with Dynamics 365

17 Nov 2020

Hootsuite has made a new integration with Microsoft Dynamics 365 within its Global ISV Program for Business Applications. 

The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem. 

The new integration makes Hootsuite one of a set of companies to bring their unique product offering to Microsoft Dynamics 365, intelligent business applications that help run businesses and deliver predictive AI-driven insights, and CRM and ERP applications. 

“Social data is more important than ever for customer journey mapping, and integrating social data into CRM systems, customer support, education and so much more. This new integration helps businesses and marketers weave social data to the whole of the organisation so they can leverage seamlessly.” says Hootsuite CEO Tom Keiser.

Enterprises are increasingly looking for ways to generate leads, opportunities, and tangible results from social media. 

According to research conducted by Hootsuite, mature organisations use social to realise broad cross-organisational benefits, while laggard organisations still primarily see social as a communications tool and marketing channel. 

In addition, 78% of respondents agreed social media empowered them to reach prospective customers more efficiently than other media available to them. 

Hootsuite’s integration with Dynamics 365 enables marketers to enrich leads data with social information from Hootsuite. 

The integration provides customer engagement with omnichannel in Dynamics 365, allowing businesses to listen to and engage customers, refine segmentation and enrich leads and lead scoring models. 

The Hootsuite solution for Dynamics 365 uses social data to grow long term relationships and build trust with customers, by enabling marketers to: 

  • Listen to and engage with customers through the social channels of their choice 
  • Enrich leads, and lead scoring models in Dynamics 365 Sales
  • Provide best in class customer engagement with omnichannel capabilities in Dynamics 365 Customer Service
  • Refine segmentation to send offers through Dynamics 365 Marketing 

Hootsuite is a Premium Tier Global ISV Partner within the Microsoft Partner Network, where Hootsuite is made available to customers requiring a range of social media management capabilities. 

“Brands that leverage social data to glean insights that deepen their customer relationships have a unique advantage in that they are serving the right offers, targeting the right leads, and providing exceptional, personalised service on the channel where the customer feels the most at home,” says Microsoft business applications senior director Dina Apostolou. 

“Hootsuite and Microsoft Dynamics 365 can help everyone, from small businesses to large enterprises, drive incredible value through the creation of authentic conversations and personalised experiences across multiple channels and touchpoints.”