Hype & Dexter has contributed to an increase in donations to UNICEF Aotearoa, despite economic challenges. The partnership involved the implementation of HubSpot and its integration with the charity's operations.
UNICEF Aotearoa is focused on aiding tens of thousands of children in the Pacific by 2026, providing essential services such as clean water, hygiene supplies, and education. These efforts are particularly crucial for children in communities vulnerable to climate disasters and coastal erosion. A multi-year partnership with the New Zealand Ministry of Foreign Affairs and Trade underpins these objectives, having already assisted millions across the Pacific.
Don Jenkins, Chief Technology Officer at UNICEF Aotearoa, saw an opportunity to streamline the charity's technology to improve efficiency in making donor funds available for frontline work. Changes in the charity environment and the demands of their operations necessitated rapid improvements. After exploring the market, Jenkins and his team selected Hype & Dexter, a Kiwi business recognised as Asia Pacific's leading HubSpot supplier, to enhance their tech capabilities.
“Migrating onto the HubSpot platform makes our operations cheaper, simpler, and quicker to run. This means we have the capacity to get crucial resources and money to where they’re needed, more quickly and easily,” Jenkins stated. He further noted that the partnership has brought UNICEF Aotearoa closer to its donors, which is critical in making a lifesaving difference.
The new tech stack has yielded several benefits, including increased donor tenure and amounts, improved efficiency, and ease of use. The shift to digital channels aligns with the evolving preferences of the donor community, particularly as traditional face-to-face fundraising strategies have become less effective.
Alex Mackrill, Chief Marketing Officer at Hype & Dexter, highlighted their team's understanding of the tech challenges that not-for-profit organisations face. “We’ve worked with organisations such as Ronald McDonald House, World Vision, and now UNICEF Aotearoa, and we’ve solved some complexities that seem to be common across the NFP sector,” he explained. Mackrill emphasised the importance of ensuring funds are effectively directed to the cause through streamlined tech stacks, reflecting the company's values of supporting those in need through smart technology.
The collaboration with UNICEF Aotearoa epitomises Hype & Dexter's approach to working in the not-for-profit sector. As a New Zealand-born business, they express pride in assisting Kiwi organisations to make significant impacts.
