ProSpend's new campaign urges Australian finance change

ProSpend has launched its first brand campaign, "Start ProSpending," aimed at addressing the inefficiencies faced by Australian finance teams due to manual processes and fragmented systems.

Research released by MYOB highlights the extent of the issue, indicating that Australian finance teams waste nearly seven hours each week on tasks caused by a lack of integration between digital tools. As a result, 53% of these teams end up duplicating work across various systems, which includes tasks such as data entry from one system to another, consistency checks, and error corrections.

ProSpend offers a unified platform that combines expense management, accounts payable automation, and virtual card services. This unification is designed to eliminate the need for multiple systems, which often add more complexity than they resolve, thus enabling mid-market businesses to have better control over their spending and allowing finance teams to focus on more strategic tasks.

Sharon Nouh, Chief Executive Officer of ProSpend, stated, "Ten years ago, working in travel, I witnessed firsthand the pain of manual financial processes. Today, despite all the technological advancement, finance teams are still losing precious time and opportunities to outdated systems. That's why we've built the only platform that truly unifies expense management, AP automation, and corporate cards - because Australian businesses deserve better than chaos."

ProSpend's campaign will feature prominently across digital platforms and at the MYOB Partner Connect Event in Sydney. The campaign targets the growing dissatisfaction with disconnected point solutions within the mid-market sector.

Phillip Vella, Sales Director at ProSpend, remarked, "With 60% of CFOs now directly responsible for choosing technology solutions, we're seeing a clear shift in the market. Mid-market businesses are at a digital transformation tipping point - they're ready to move beyond disconnected systems and point solutions that create more complexity than they solve."

The campaign aligns with the experiences and frustrations of many in the finance industry, as Tanu Kaushik, Marketing Director at ProSpend, explained, "This campaign speaks to a reality we see everyday - finance teams missing family dinners, CFOs losing sleep over reconciliations, business owners drowning in paperwork. 'Start ProSpending' isn't just a tagline - it's a call for change that's long overdue in Australian business."

Ingrid Heal, Head of Customer at ProSpend, highlighted the demand from finance leaders for simplification, stating, "After countless conversations with finance leaders, one thing is crystal clear: they're not looking for another fancy tool to add to their tech stack. They're looking for a way out of the daily grind. Our customers have helped us build something that actually works for real Aussie businesses."

As a part of this initiative, ProSpend plans to launch a report titled 'The Future of Spend Management' next month. The report will explore how CFOs in the Australia and New Zealand region are approaching financial operations in the mid-market, providing insights into why there is a shift away from traditional systems towards more integrated platforms. With software spending expected to reach USD $46 billion in 2025, the report aims to equip finance leaders with tools to modernise their spend management practices.

The "Start ProSpending" campaign will include a variety of content, such as brand films, thought leadership articles, and customer success narratives, all highlighting real-world examples of transformation within businesses.