Shure launches AV solutions tailored for IT-managed spaces
Shure has launched a trio of new products designed to meet the evolving needs of IT-managed spaces in a hybrid-first world: the MXA901 Ceiling Array Microphone, the MXA902 Integrated Ceiling Array, and ShureCloud, a centralised management platform.
These latest innovations are engineered to provide scalable, secure, and easily managed audio-visual solutions tailored for IT professionals.
The MXA901 is a ceiling array microphone built with Shure's Single Zone Automatic Coverage technology, which ensures seamless voice capture in a 6x6 metre area without the need for manual microphone adjustment.
It supports PoE+, Dante, and AES67, making it a flexible choice for integration into existing enterprise AV networks.
For organisations needing more than just a microphone, the MXA902 offers an all-in-one solution that combines a ceiling array microphone, wide-dispersion loudspeaker, and IntelliMix Digital Signal Processing (DSP).
Its integrated features include echo cancellation, noise reduction, and automatic mixing, enabling high-quality audio through just a single cable and mount.
This device is aimed at small to medium-sized meeting rooms and is designed to both simplify installation and reduce hardware complexity.
ShureCloud, meanwhile, brings a new level of control and oversight to enterprise audio systems.
Through the cloud-based platform, IT administrators can remotely manage Shure devices across multiple sites, perform real-time monitoring, deploy firmware updates, and handle software license management. ShureCloud supports security compliance and operational consistency across locations, making it suitable for businesses of all sizes, from startups to multinational enterprises.
"IT teams need audio solutions that are secure, scalable, and simple to manage," said Carla Thornton, Shure Brand Manager at NSL Group Ltd.
"That's exactly what Shure have delivered with the MXA901, MXA902, and ShureCloud - enterprise-grade tools built for today's connected environments."
The company highlights several benefits of its new offerings for IT teams, including:
- Fast deployment with minimal cabling requirements
- Secure integration via 802.1X and AES-256 encryption
- Remote monitoring and diagnostics capabilities through ShureCloud
- Future-ready infrastructure with support for firmware updates and API integration
Shure's focus on interoperability is further demonstrated by the Microsoft Teams certification for the MXA901 and MXA902, ensuring compatibility with leading unified communication platforms.
The introduction of these products comes at a time when IT departments are under increasing pressure to provide AV solutions that are not only reliable and high-performing but also manageable across distributed workforces.
With many enterprises adopting hybrid work models, the ability to maintain consistent AV quality and functionality across rooms and locations has become critical.
ShureCloud is particularly designed to meet this challenge. With remote device management, real-time monitoring, and centralised firmware updates, the platform reduces downtime and ensures that system performance remains optimised, regardless of physical location.
Organisations interested in experiencing the products firsthand can register their interest in visiting the Shure Experience Centre in Auckland or request an onsite demonstration.
These hands-on sessions aim to give IT leaders and AV specialists a closer look at how Shure's latest innovations can support their evolving needs.
By integrating smart, scalable AV tools into the IT ecosystem, Shure aims to redefine how enterprises manage and deploy audio systems in a digital-first world.
Those based in New Zealand who are interested in visiting the Shure Experience Centre in Auckland can contact NSL at carla@nsl.co.nz.
