Similarweb acquires SEO and rank tracking company Rank Ranger
Digital intelligence company Similarweb, which specialises in analysing web traffic, has acquired Rank Ranger, a market leader in SEO and rank tracking.
Similarweb is headquartered in New York with an office in Sydney. Its ANZ customers include Woolworths, Australia Post, Big W, Arnotts and Tourism New Zealand.
The new acquisition expands Similarwebs capabilities as a comprehensive SEO suite for organisations by combining its keyword research and analysis capabilities with Rank Ranger's search term rank tracking.
Similarweb says, for the first time, this combination will give search professionals and marketing leaders a complete understanding of their relative market share beyond the keywords they track.
It says users will be able to monitor, track and report on the rank of keywords over time across all leading search engines, now connecting how they rank for key search terms with the actual traffic those terms are driving.
Similarweb says the incorporation of these capabilities into the daily workflow of users allows them to maintain high rankings for their products and services and design winning campaigns.
It says the integrated tools will also give users the agility to react when rivals compete for the same keywords or when search trends change in their markets.
Similarweb says users will be able to quickly identify the most effective ways to drive traffic growth and therefore deliver more significant returns on their search investments.
Rank Ranger tools and capabilities include:
- Rank tracking overtime for important keywords or keyword groups
- Search optimisation for local markets as well as at a national level
- Link management and measurement of backlink campaigns on ranking performance
- Advanced SEO - digital marketing reporting
- Landing page optimisation
- Multiple enterprise platform integrations
Similarweb's CEO, Or Offer, says winning in search marketing is critical to business growth.
"By combining our existing industry-leading keyword traffic analysis features and unique data sets with Rank Rangers standout rank tracking and SEO tools, we are significantly expanding our SEO product suite for enterprises, which were confident will drive a powerful competitive advantage for our customers," he says.
Rank Ranger CEO and founder Shay Harel says he's excited to be joining forces with Similarweb.
"Similarweb has rapidly become the standard for companies to gauge their web and mobile-web competitiveness," he says.
"We believe our approach to search ranking and monitoring makes for a really complementary fit with Similarwebs keyword analysis capabilities and best-in-class traffic data."
Rank Ranger will continue to operate as Rank Ranger, a Similarweb company. The financial terms of the acquisition were not disclosed.
