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A/B testing Stories - Page 5

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A/B testing stories

Infobip boosts WhatsApp marketing ROI with new API tools
Data Protection

Infobip boosts WhatsApp marketing ROI with new API tools

Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.

By Catherine Knowles • 4 min read • Thu, 12th Feb 2026
Marketers: Get ready to AI-proof your careers
DevOps

Marketers: Get ready to AI-proof your careers

As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.

By Sofiah Nichole Salivio • 6 min read • Wed, 11th Feb 2026
Optimizely named a Leader in 2026 Gartner Quadrant
DevOps

Optimizely named a Leader in 2026 Gartner Quadrant

Optimizely secures Leader spot in Gartner's 2026 Magic Quadrant for Personalization Engines, underscoring AI-led, warehouse-first strategy.

By Sofiah Nichole Salivio • 4 min read • Tue, 10th Feb 2026
cside unveils toolkit to spot AI agents in browsers
DevOps

cside unveils toolkit to spot AI agents in browsers

cside launches browser-based AI Agent Detection toolkit, helping businesses spot agentic traffic and tailor site experiences in real time.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 6th Feb 2026
Datadog links feature flags with real-time observability
DevOps

Datadog links feature flags with real-time observability

Datadog rolls out Feature Flags, tying feature controls to real-time APM and RUM data so teams can link releases directly to app behaviour.

By Melania Watson • 4 min read • Thu, 5th Feb 2026
Datadog links feature flags with real-time telemetry
DevOps

Datadog links feature flags with real-time telemetry

Datadog launches Feature Flags to tie rollouts directly to real-time telemetry, promising safer releases and automatic rollback controls.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 4th Feb 2026
Gr4vy unveils Silent Mode for parallel fraud testing
DevOps

Gr4vy unveils Silent Mode for parallel fraud testing

Gr4vy launches Silent Mode to let merchants trial multiple fraud tools in parallel on live payments without affecting real customer outcomes.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 4th Feb 2026
Study finds AI ads rival humans when visuals build trust
DevOps

Study finds AI ads rival humans when visuals build trust

AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.

By Mark Tarre • 4 min read • Thu, 29th Jan 2026
Adobe launches AI agents & commerce tools in Australia
DevOps

Adobe launches AI agents & commerce tools in Australia

Adobe rolls out AI agents in Experience Manager plus new commerce tools and onshore data options for Australian retailers and brands.

By Mark Tarre • 3 min read • Wed, 14th Jan 2026
Fluent Commerce adds AI A/B testing to order sourcing
DevOps

Fluent Commerce adds AI A/B testing to order sourcing

Fluent Commerce is adding AI-driven A/B testing to Fluent Order Management to optimise retailers' sourcing logic on live orders in real time.

By Catherine Knowles • 4 min read • Mon, 12th Jan 2026
Conviva adds AI pattern analytics to customer journeys
Unified Communications

Conviva adds AI pattern analytics to customer journeys

Conviva expands Digital Product Insights with AI-driven pattern analytics, unifying journeys across apps, websites and conversational agents.

By Sofiah Nichole Salivio • 5 min read • Thu, 8th Jan 2026

Stories from Other Regions

A/B testing stories

European marketers plan to simplify martech stacks
Unified Communications

European marketers plan to simplify martech stacks

European marketers aim to simplify bloated martech stacks, trimming tools to cut costs, speed execution and gain better control of CX.

By Mark Tarre • 4 min read • Fri, 13th Feb 2026
Wallapop taps Swiss AI to power real-time discovery
DevOps

Wallapop taps Swiss AI to power real-time discovery

Wallapop partners with Swiss AI group Albatross to power real-time, in-session product discovery and boost second-hand marketplace engagement.

By Sofiah Nichole Salivio • 4 min read • Thu, 12th Feb 2026
Mailchimp boosts eCommerce tools with wider SMS rollout
Software-as-a-Service

Mailchimp boosts eCommerce tools with wider SMS rollout

Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Feb 2026
MindSpace Labs uses EEG to track real-time TV reactions
DevOps

MindSpace Labs uses EEG to track real-time TV reactions

MindSpace Labs debuts EEG-powered platform that reads viewers' brainwaves to fine-tune TV edits, ads and education content in real time.

By Sofiah Nichole Salivio • 4 min read • Thu, 22nd Jan 2026
SaleCycle buys BEYABLE to build unified eCommerce stack
DevOps

SaleCycle buys BEYABLE to build unified eCommerce stack

SaleCycle snaps up French personalisation specialist BEYABLE to create a unified European eCommerce marketing and conversion platform.

By Mark Tarre • 3 min read • Wed, 14th Jan 2026
ClickMechanic named Growing Business of the Year
DevOps

ClickMechanic named Growing Business of the Year

ClickMechanic named Growing Business of the Year after 40%+ annual growth and directing over GBP £100 million to UK independent mechanics.

By Kaleah Salmon • 4 min read • Thu, 18th Dec 2025
UK marketers embrace AI for more personalised Christmas ads
DevOps

UK marketers embrace AI for more personalised Christmas ads

AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.

By Sean Mitchell • 3 min read • Wed, 17th Dec 2025