Accenture Song stories
Seventy-two percent of New Zealanders say brands break promises
Wed, 20th Aug 2025
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cx
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martech
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partner programmes
A new study reveals 72% of New Zealanders believe brands fail to keep promises, with media firms seen as the worst offenders and financial services ranked best.
Salesforce unveils Agentforce 2.0 with enhanced AI agents
Wed, 18th Dec 2024
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cx
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martech
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cdp
Salesforce has launched Agentforce 2.0, an innovative digital labour platform that enhances workforce scaling through custom AI agents and integrations.
AI takes center stage in Adobe's new GenStudio tool
Wed, 16th Oct 2024
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uc
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cx
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martech
Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.
Justin Mowday named Accenture's New Zealand Managing Director
Tue, 30th Jan 2024
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accenture
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kiwi
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media
Justin Mowday takes the reins as Accenture's Country Managing Director for New Zealand from March 1, 2024, bolstering the firm's executive committee.
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Deloitte Digital Hires Marketing Strategist Rajiv Mohan
Wed, 14th Jun 2023
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accenture
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content creation
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creative technologies
Deloitte Digital hires Rajiv Mohan as a principal in its Marketing, Data and Technology business to lead marketing transformation offering in Sydney.
Accenture acquires ANZ-based customer insights business
Tue, 6th Dec 2022
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data analytics
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martech
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cdp
The move aims to strengthen Accenture Song's (formerly Accenture Interactive) ability to help clients tap data insights and performance marketing.