Technology news for Kiwi CFOs and financial decision-makers
Account-based Marketing stories
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Adobe, Microsoft and LinkedIn join forces to accelerate account-based experiences
“With these new account-based capabilities, marketing and sales teams will have increased alignment around the people and accounts they are engaging.”
Human rights groups call for speakers to boycott Salesforce conference
A number of human rights groups are rallying for a number of major speakers to pull out of Salesforce’s upcoming Dreamforce conference.
Hot Trend for B2B Marketers: Account-Based Marketing
Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.