Adobe stories

Adobe launches Brand Concierge, an AI platform to centralise creative assets and deliver personalised, brand-compliant content across customer journeys.

Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.

Adobe's Chief Legal Officer highlights ethics, transparency and government engagement as key to trust in the evolving generative AI landscape.

Adobe strengthens its AI strategy by blending proprietary and partner models with hybrid agentic tools to enhance creative workflows and platforms.

Bosch blends AI with human creativity under Sebastian Schwartze, transforming marketing, design, and innovation across the company while stressing care and ethics.

Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.

Adobe’s Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.

Adobe launches conversational agentic AI assistants in apps like Photoshop and Express, accelerating creative workflows with natural chat and control.

Ninety percent of Australian creators now use generative AI, boosting business growth and creative output, reveals Adobe's first Creators' Toolkit Report.

Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.

Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.

Adobe and YouTube partner to bring Premiere mobile editing tools to YouTube Shorts, enhancing short-form video creation for millions of creators globally.

Adobe launches Firefly Foundry, enabling businesses to create custom AI models for consistent, on-brand content across images, video, audio and 3D assets.

Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.

Adobe will integrate Google Cloud’s AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.

Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.

Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.

Second Nature has raised USD $22 million to expand its AI-driven sales training platform, helping businesses boost performance and reduce onboarding times.

MHP and Adobe partner to enhance AI-driven, personalised customer journeys, combining consulting expertise with advanced digital solutions and platforms.

Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.