Adobe MAX stories

Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.

Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.

Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.

Adobe and YouTube partner to bring Premiere mobile editing tools to YouTube Shorts, enhancing short-form video creation for millions of creators globally.

Adobe launches Firefly Foundry, enabling businesses to create custom AI models for consistent, on-brand content across images, video, audio and 3D assets.

Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.

Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.

Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.

Revolutionize your Adobe Premiere Pro workflow with LucidLink's new panel integration, offering seamless media caching and real-time collaboration.

Adobe has unveiled a range of AI-powered innovations, including an object-aware editing engine that could revolutionise design.

Adobe CEO Shantanu Narayen unveils a transformative vision for creativity and tech at the Adobe Max conference.

With the legal landscape uncertain for artificial intelligence-generated imagery, the tech giant is offering special legal protection to its users.

Adobe releases Adobe Experience Manager for Enterprises, enabling businesses to easily create and edit web content using popular word processing tools.

Adobe reveals new AI-powered features for Adobe Express, including Generative Fill and Text to Template, aimed at boosting creativity for all users.

Adobe releases GenStudio, an end-to-end solution that uses generative AI to speed up enterprise content creation.

Adobe unveils next-gen Firefly Models, set to revolutionise the creative industry with advanced image, design, and vector capabilities.

Adobe introduces new automation and collaboration features across its Creative Cloud to help SMBs modernise workflows and boost creativity.

Adobe announces updates to Creative Cloud applications and introduces new collaboration capabilities at its MAX 2021 conference.

Adobe is tackling experience design challenges head-on, leveraging new features in Adobe XD to enhance collaboration, speed, and scalability in the digital age.

Adobe's creative director Adam Morgan discusses the pivotal role of design in business, revealing how computational design will shape future advertising.