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Salesforce expands Live Nation support & Missionforce
Software-as-a-Service

Salesforce expands Live Nation support & Missionforce

Fans will get round-the-clock venue help as the software firm deepens its public sector AI push, with defence revenue up 80% year on year.

By Mara Sugue • 5 min read • Last month
Salesforce launches AI agents for business workflows
Digital Transformation

Salesforce launches AI agents for business workflows

Businesses will be able to automate sales, support and back-office tasks as Salesforce rolls out role-specific AI agents with built-in controls.

By Sean Mitchell • 4 min read • Last month
F5 integrates AI Guardrails into MuleSoft Agent Fabric
Software-as-a-Service

F5 integrates AI Guardrails into MuleSoft Agent Fabric

Businesses using AI agents can now inspect prompts and responses inline, as F5's guardrails plug into MuleSoft's Agent Fabric.

By Sean Mitchell • 4 min read • Last month
Salesforce expands Headless 360 across its platform
Software-as-a-Service

Salesforce expands Headless 360 across its platform

Authorised AI agents will now be able to call Salesforce functions across clouds with existing permissions, reducing the need for custom integrations.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 21st Aug 2026
Salesforce buys Fin in USD $3.6bn AI customer service deal
Software-as-a-Service

Salesforce buys Fin in USD $3.6bn AI customer service deal

The purchase strengthens Salesforce's push into automated support as it seeks to widen Agentforce's reach and prove AI can cut service costs.

By Mark Tarre • 4 min read • Fri, 19th Jun 2026
Sweep says Salesforce work is 80% context rebuilding
DevOps

Sweep says Salesforce work is 80% context rebuilding

Enterprise teams are spending most of their time untangling Salesforce systems, leaving just 1.2% of AI-agent interactions to execute changes.

By Sean Mitchell • 3 min read • Wed, 13th May 2026
Salesforce launches Headless 360 for agents & developers
Customer Relationship Management

Salesforce launches Headless 360 for agents & developers

The launch aims to let firms and software agents use Salesforce data and workflows inside coding tools and collaboration apps, cutting build times by up to 40%.

By Catherine Knowles • 5 min read • Thu, 23rd Apr 2026
Accordion buys A5 to deepen Salesforce consultancy
Customer Relationship Management

Accordion buys A5 to deepen Salesforce consultancy

The deal gives private equity clients wider Salesforce support across sales, pricing and revenue systems, plus delivery teams in three regions.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 9th Apr 2026
Salesforce adds Slackbot features to boost CRM work
Customer Relationship Management

Salesforce adds Slackbot features to boost CRM work

The update could save sales staff hours on admin by letting Slackbot log calls, update CRM records and trigger workflows from chat.

By Mark Tarre • 4 min read • Thu, 2nd Apr 2026
Salesforce unveils Agentforce AI-powered contact centre
Customer Relationship Management

Salesforce unveils Agentforce AI-powered contact centre

Salesforce debuts Agentforce Contact Centre, unifying AI agents, voice, digital channels and CRM data to simplify customer service operations.

By Mark Tarre • 5 min read • Wed, 11th Mar 2026
Salesforce unveils Agentforce AI tools for healthcare
Marketing Technologies

Salesforce unveils Agentforce AI tools for healthcare

Salesforce launches Agentforce for Health, promising AI agents to cut admin burdens and streamline patient access, public health and research.

By Mark Tarre • 5 min read • Sat, 7th Mar 2026

Stories from Other Regions

Agentforce stories

Slalom wins Salesforce award for Pets at Home AI work
Digital Transformation

Slalom wins Salesforce award for Pets at Home AI work

Customer service volumes fell by about 30% on the first day after an AI system went live, while satisfaction stayed above target.

By Sean Mitchell • 4 min read • Last month
UPES teams with Salesforce for AI data science degree
Customer Relationship Management

UPES teams with Salesforce for AI data science degree

Students will gain hands-on AI and CRM training from first year under a new degree designed to meet rising employer demand for data skills.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 25th Jun 2026
Australia leads in trusted AI service investment, Salesforce
Data Protection

Australia leads in trusted AI service investment, Salesforce

Despite regulatory pressure, Australian service leaders are prioritising customer-facing AI spending as trust in AI agents outpaces global averages.

By Mark Tarre • 4 min read • Fri, 19th Jun 2026
Salesforce & Hero FinCorp cut loan processing time
Software-as-a-Service

Salesforce & Hero FinCorp cut loan processing time

Turnaround times for two-wheeler loans have fallen 72%, easing delays for dealers and first-time buyers across Hero FinCorp's network.

By Karen Joy Bacudo • 4 min read • Fri, 19th Jun 2026
Zaro.ai emerges with USD $5.1 million pre-seed round
Software-as-a-Service

Zaro.ai emerges with USD $5.1 million pre-seed round

The funding will help Zaro chase enterprise clients as it enters a crowded AI software market with a model-agnostic workspace.

By Sofiah Nichole Salivio • 4 min read • Fri, 12th Jun 2026
Salesforce adds AI agents to small business suites
Customer Relationship Management

Salesforce adds AI agents to small business suites

Salesforce bakes Agentforce AI agents into SME CRM suites, promising faster sales, service and marketing work from a single platform.

By Mark Tarre • 4 min read • Tue, 24th Mar 2026