Apple stories
Founded as Apple Computer Company in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple Inc. is the world's largest technology provider when it comes to revenue and market capitalisation.
What started as a project to build an 8-bit desktop computer has since grown into an extensive, worldwide portfolio of products, ranging from laptops and smartphones to smartwatches and listening devices.
It was also the first publicly traded U.S. company to be valued at over USD$1 trillion in August 2018, then $2 trillion in August 2020, and most recently $3 trillion in January 2022.
Apple brings agentic coding to Xcode with Claude, Codex
Last week
#
apple
Apple adds agentic coding to Xcode 26.3, integrating Claude and Codex so AI agents can autonomously build and refine entire apps.
OpenAI unveils Codex macOS app for multi-agent coding
Last week
#
apple
OpenAI launches a Codex macOS app, turning ChatGPT into a multi-agent coding hub with workflows, skills and tighter desktop security.
One NZ adds satellite data & WhatsApp calling service
Last week
#
apple
One NZ extends Starlink-powered satellite service with limited data apps and WhatsApp calling for eligible phones beyond mobile coverage.
Raylo raises GBP £30m & seals LG UK subscription deal
Last month
#
apple
Raylo secures GBP £30m funding and inks LG TV and audio subscription deal as it eyes UK growth and a 2026 launch in the US market.
Oppo brings AI-rich ColourOS 16 to Reno15 phones in India
Last month
#
apple
Oppo rolls out AI-heavy ColourOS 16 to Reno15 phones in India, adding Gemini, cross-device sharing and six years of support promises.
Microsoft tops global phishing brand rankings again
Last month
#
apple
Microsoft again tops global phishing brand list as attackers increasingly mimic big tech services to steal cloud and consumer credentials.
Apple to build next AI models on Google Gemini cloud
Last month
#
apple
Apple will build its next-generation AI foundation models on Google’s Gemini cloud, promising a more personalised Siri later this year.
Apple bundles pro creative apps in new AI Studio deal
Last month
#
apple
Apple has unveiled Creator Studio, a subscription bundling pro creative apps with new AI tools and premium content across its platforms.
LF Energy adds tech giants as board, membership grow
Last month
#
apple
LF Energy brings Apple, Microsoft and Shell onto its board as membership surges and event attendance hits records across three continents.
Microsoft leads on nature in Europe’s data centres
Last month
#
apple
Microsoft tops rivals for weaving nature restoration into European data centres, but report warns sector lags as AI power demand surges.
Zen Internet sees record traffic growth driven by sport
Last month
#
apple
Zen Internet’s UK network traffic jumped 21% in 2025, with repeated record peaks driven by live football and heavier daily streaming use.
Jamf named leader in multiple IDC UEM MarketScape reports
Sat, 27th Dec 2025
#
apple
Jamf has been named a leader in three IDC MarketScape unified endpoint management reports, reinforcing its Apple-first device strategy.
2026 could be the broadest, most surprising, market rally in a decade
Mon, 22nd Dec 2025
#
apple
After a bruising 2025, falling inflation, rate cuts and small-cap strength are teeing up 2026 as the widest market rally in years.
India drops mandatory Sanchar Saathi app on smartphones
Wed, 17th Dec 2025
#
apple
India scraps mandatory Sanchar Saathi app on new phones, easing privacy fears over deep-access government software on Apple and Samsung devices.
AppsFlyer Index shows tighter race in mobile ads
Tue, 16th Dec 2025
#
apple
AppsFlyer’s 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.
ChatGPT tops Apple’s 2025 app & game charts in Australia
Thu, 11th Dec 2025
#
apple
ChatGPT has swept Apple’s 2025 app charts in Australia, topping both free iPhone and iPad download lists as AI tools surge in popularity.
ChatGPT leads Apple app & game downloads in NZ
Thu, 11th Dec 2025
#
apple
ChatGPT tops Apple’s 2025 app charts in New Zealand, as AI tools, social media, streaming and mobile games dominate downloads.
Gen Z drives shift from ads to creator-led influence
Wed, 10th Dec 2025
#
apple
Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.
Explainer: Should Big Tech own Hollywood?
Tue, 9th Dec 2025
#
apple
Netflix’s USD $72 billion bid for Warner Bros raises a stark question: is Hollywood’s future in the hands of Silicon Valley’s algorithms?.
Hands-on Review: Apple Watch SE 3 the sleek, stylish and irresistible option
Fri, 28th Nov 2025
#
apple
The Apple Watch SE 3 in Starlight offers a sleek, stylish design and essential features that enhance daily health, connectivity, and safety with ease and comfort.