Brian Johnston stories
Brian Johnston is a distinguished author who dives deep into the pertinent issues of environmental sustainability and corporate responsibility. With a keen interest in how businesses interact with climate change initiatives, Johnston offers insightful perspectives on the challenges and opportunities that lie within green practices. His work not only sheds light on the critical issue of greenhushing but also provides a constructive blueprint for companies to regain their confidence in showcasing their environmental efforts. Through his writing, Johnston plays a pivotal role in encouraging businesses to actively participate in the global movement towards a more sustainable and transparent future.
How banks can support mortgage customers to reduce their carbon emissions
Mon, 31st Mar 2025
In a bid to combat rising carbon emissions, banks are urged to utilise their data and influence to help mortgage customers implement sustainable home upgrades.
Streamlining carbon measurement for SMEs: The case for using spend-based data
Thu, 4th Apr 2024
Spend-based data offers a quick, cost-effective route for SMEs to measure carbon emissions, aiding green-business goals and meeting increasing demands for sustainability.
Greenhushing: A ‘how to’ for businesses to get their confidence back
Wed, 28th Feb 2024
Greenhushing is a significant threat to climate progress, and it's time for businesses to proudly communicate their legitimate efforts.
ServiceNow introduces new industry solutions strategy
Mon, 3rd Feb 2020
The company announced an expansion to its partnerships with Deloitte and Accenture to address digital transformation challenges.