Creative Technologies stories
Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
Globant & Riot Games team up to boost esports with new tech
Yesterday
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creative technologies
Globant partners with Riot Games to innovate esports fan engagement and AI features for League of Legends and VALORANT in a multi-year deal.
Australians spend 41 hours weekly online as digital ad spend surges
3 days ago
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creative technologies
Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.
Qualtrics bolsters AI leadership team & pledges USD $500 million
3 days ago
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creative technologies
Qualtrics appoints AI veterans and pledges USD $500 million to advance purpose-built AI for transforming customer and employee experience management.
B2B tech CMOs face pressure to prove ROI amid wider remits
3 days ago
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creative technologies
B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.
CelcomDigi reaches 4 million with anti-scam campaign on TV & online
5 days ago
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creative technologies
CelcomDigi and Media Prima's anti-scam campaign has reached over 4 million Malaysians, raising awareness of online scams via TV and digital platforms.
RØDE unveils Wireless Micro Camera Kit for versatile audio
Last week
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creative technologies
RØDE launches Wireless Micro Camera Kit, offering versatile, professional audio with dual transmitters and universal camera compatibility for USD $149.
UK consumers prioritise trust & speed in digital purchases
Last week
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creative technologies
UK consumers increasingly prioritise trust and speed in digital purchases, with 77.6% researching online before buying amid booming eCommerce growth.
Tall launches AI Virtual Studio to revolutionise brand visuals
Last week
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creative technologies
Tall has launched Virtual Studio, an AI-powered service that creates high-quality, adaptable brand visuals without physical shoots, cutting costs and waste.
Exclusive: Bosch on blending AI with human creativity
Last week
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creative technologies
Bosch blends AI with human creativity under Sebastian Schwartze, transforming marketing, design, and innovation across the company while stressing care and ethics.
Exclusive: The future of creative agencies as platforms
Last week
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creative technologies
Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.
Exclusive: Adobe’s Firefly is to reshape creative pipelines
Last week
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creative technologies
Adobe’s Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.
Our view on Agentic AI: AI assistants that work for you, in your favorite apps
Last week
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creative technologies
Adobe launches conversational agentic AI assistants in apps like Photoshop and Express, accelerating creative workflows with natural chat and control.
Australian creators embrace generative AI to grow & innovate
Last week
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creative technologies
Ninety percent of Australian creators now use generative AI, boosting business growth and creative output, reveals Adobe's first Creators' Toolkit Report.
Adobe brings conversational AI Assistant to Express for creators
Last week
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creative technologies
Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.
Adobe unveils GenStudio upgrades to boost AI-driven content creation
Last week
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creative technologies
Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.
Adobe brings Premiere tools to YouTube Shorts for mobile creators
Last week
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creative technologies
Adobe and YouTube partner to bring Premiere mobile editing tools to YouTube Shorts, enhancing short-form video creation for millions of creators globally.
Adobe unveils Firefly Foundry for custom on-brand AI content
Last week
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creative technologies
Adobe launches Firefly Foundry, enabling businesses to create custom AI models for consistent, on-brand content across images, video, audio and 3D assets.
Adobe launches AI assistants & creative tools across platforms
Last week
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creative technologies
Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.
Adobe to integrate Google's AI into creative apps for business
Last week
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creative technologies
Adobe will integrate Google Cloud’s AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.
Adobe Firefly announces new AI tools for video, audio & images
Last week
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creative technologies
Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.