Customer data stories - Page 2
Poor data drives FCA AML fines totalling GBP £430m
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customer data
Poor-quality customer data has driven more than two-thirds of FCA AML fines since 2020, analysis finds, with penalties topping GBP £430m.
TheyDo unveils Analyst Agent for customer journey AI
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customer data
TheyDo launches Analyst Agent, an AI tool in its journey platform that answers plain-language questions by analysing customer journey data.
Hype & Dexter rebrands to Avidly APAC in ANZ shift
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customer data
Hype & Dexter has rebranded as Avidly APAC, aligning with Avidly Group to scale HubSpot-focused services across Australia and New Zealand.
PushON unveils Connect to unify eCommerce marketing
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customer data
PushON launches Connect to unify fragmented eCommerce marketing, promising cross-channel insight and clearer links between spend and sales.
Nike probes suspected cyber attack after data leak claim
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customer data
Nike is investigating a suspected cyber attack after hackers claimed access to terabytes of internal data, raising global security concerns.
Expert details the data ‘gold’ fuelling retail media
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customer data
Australian retail media booms as brands race to turn fragmented customer data into ‘gold’ with unified, first-party identity and AI insight.
AI reshapes data privacy as firms shift to real-time defence
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customer data
AI-driven cloud adoption is forcing firms to swap static privacy checklists for continuous, real-time defence of sensitive data flows.
Metro Singapore partners Eagle Eye on loyalty revamp
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customer data
Metro Singapore taps Eagle Eye to power its Treasured by Metro loyalty revamp, adding personalised, omnichannel rewards and promotions.
AI and data breaches force new approach to privacy
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customer data
Rising data breaches and rapid AI adoption are forcing Australian boards to rethink privacy, shifting focus from perimeter security to full data lifecycle.
AI forces Australian firms to make privacy a priority
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customer data
AI’s rapid spread is forcing Australian organisations to treat data privacy as a constant priority, reshaping risk, policy and vendor scrutiny.
Snowflake unveils AI Data Cloud ‘Energy Solutions’
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customer data
Snowflake launches Energy Solutions for its AI Data Cloud, unifying energy sector data to modernise grid planning and asset management.
AI data matching: boosting accuracy & cutting costs
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customer data
As data grows messy and massive, AI-powered matching promises sharper insight, lower long-run costs and an edge over rigid rule-based tools.
Syrenis launches US hub to tap privacy tech demand
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customer data
Syrenis opens an Atlanta hub to drive North American growth as state privacy laws fuel demand for consent and preference tech.
GTM is having its 'more tools fewer results' moment
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customer data
GTM teams drowning in tools are learning that speed and automation cannot rescue growth without trusted data and solid system foundations.
Twilio, AEG sign fan engagement & data partnership
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customer data
Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.
Twilio, AEG expand fan tech deal across arena & LA Kings
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customer data
Twilio and AEG broaden fan-tech tie-up, rolling out data-driven engagement across AXS, Crypto.com Arena and the LA Kings brand.
Amperity unveils tool to monetise first-party data
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customer data
Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.
Experts warn AI era demands tougher data protection
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customer data
Experts say AI-driven attacks and rampant data leaks mean organisations must verify outputs, curb collection and harden identity controls.
UK health & beauty marketers to ramp up AI in 2026
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customer data
UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.
SALESmanago boosts WhatsApp & AI-led eCommerce tools
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customer data
SALESmanago upgrades its eCommerce platform with richer WhatsApp journeys and AI-led recommendations, targeting smarter real-time engagement.