Data Driven Stories - Page 7

Global Stories

Data Driven stories

365 Data Centres boosts win rates with Collective[i]

Embedding the software into daily workflows lifted 365 Data Centres' win rates by more than 15% and cut sales cycles by 35% in six months.

By Mark Tarre • 4 min read • Fri, 1st May 2026

Hybrid Cloud

Digitate named a Leader in IDC's AIOps 2026 review

The ranking could bolster Digitate’s pitch to buyers as IDC flagged ignio 7.0’s governed automation and business-linked remediation across hybrid estates.

By Shannon Williams • 4 min read • Thu, 30th Apr 2026

Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026

Data Analytics

SAS adds agentic AI tools to Customer Intelligence 360

Marketers could spend less time switching between tools as SAS embeds specialist agents into Customer Intelligence 360 for journeys and search.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 29th Apr 2026

Document Management

Hyland appoints Tracy Roccasalva as Marketing Chief

The appointment comes as software groups race to prove AI can drive customer deployments, not just trials, in the enterprise content management market.

By Sofiah Nichole Salivio • 3 min read • Tue, 28th Apr 2026

Supply Chain

Geotab: Now's the time to get a grip on fuel consumption

Fleet operators could save millions by using telematics to curb idling, harsh driving and waste as fuel prices keep climbing.

By Donovan Jackson • 5 min read • Thu, 23rd Apr 2026

DevOps

Code and Theory launches AI creative tool with Adobe

Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.

By Catherine Knowles • 3 min read • Thu, 23rd Apr 2026

Marketing Technologies

Lemma launches AI platform for measurable outdoor ads

It aims to help advertisers prove outdoor campaigns drive sales and app installs, as marketers demand clearer attribution from digital out-of-home.

By Catherine Knowles • 4 min read • Wed, 22nd Apr 2026

Marketing Technologies

OpenX appoints new product chief as it expands curation

The ad tech group is tightening oversight of partnerships and connected TV as curation becomes more central to programmatic buying.

By Sofiah Nichole Salivio • 4 min read • Wed, 22nd Apr 2026

Stories from Other Regions

Data Driven stories

Customer Relationship Management

First-party data is the new oil: Why Australian businesses can't afford to wait

Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.

By Mark Tarre • 7 min read • Tue, 5th May 2026

Wearables

Inside the machine: How cryotherapy chambers are bringing biohacking to the mainstream

Consumers seeking faster recovery are putting cryotherapy chambers, once reserved for elite athletes, to the test as studios open to the public.

By Mark Tarre • 6 min read • Tue, 5th May 2026

Risk & Compliance

Climate firms launch resilience in a box for Australia

Australian reporters face tighter climate scrutiny as a new package links audit-ready assessments with live alerts on heat, floods and storms.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 5th May 2026

DevOps

Paytronix launches Rewards Hub for loyalty customers

Existing loyalty customers can now change reward rules in hours, as the revamped platform adds self-service tools and live performance data.

By Karen Joy Bacudo • 4 min read • Tue, 5th May 2026

Data Analytics

Retailers lag on AI as leaders widen performance gap

Many retailers are losing millions in sales as slow planning leaves AI unused and widens the gap with faster-moving rivals.

By Sofiah Nichole Salivio • 4 min read • Thu, 30th Apr 2026

Data Protection

eir business inks ServiceNow deal for managed services

Customers across Ireland will get a single portal for service requests and incident updates as eir business shifts onto ServiceNow's AI platform later this year.

By Karen Joy Bacudo • 4 min read • Wed, 29th Apr 2026

Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.

By Mark Tarre • 3 min read • Tue, 28th Apr 2026

Software-as-a-Service

Loop launches AI suite to cut retailer returns costs

Retailers could trim refunds, service queries and fraud losses as the new suite uses data from 200 million shoppers to automate post-purchase changes.

By Sean Mitchell • 4 min read • Tue, 28th Apr 2026