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AI search puts Gartner's 2027 PR budget forecast to the test
Generative AI

AI search puts Gartner's 2027 PR budget forecast to the test

As AI search shifts where audiences look for answers, Gartner’s forecast of doubled PR spending by 2027 remains unproven by citation data.

By Karen Joy Bacudo • 5 min read • 5 days ago
SAMY buys Get Engaged to expand US social presence
Social Media

SAMY buys Get Engaged to expand US social presence

The takeover boosts SAMY's US reach as brands chase creator-led campaigns and social media work, with Get Engaged keeping its founders and leadership.

By Regine Laguilles • 3 min read • Last week
Experts discuss key tech learnings from BIGSOUND
Data Analytics

Experts discuss key tech learnings from BIGSOUND

Slow ticket sales may reflect late buying, not weak demand, as event organisers are urged to use data sooner and own it fully.

By Louis Rogers and Jess Attwood • 7 min read • Last week
Adobe signs AI fan deal with Alpine Formula One Team
Customer Experience

Adobe signs AI fan deal with Alpine Formula One Team

The partnership is set to reshape Alpine's digital outreach from 2027, as Adobe tools help target fans through AI search and personalised content.

By Mara Sugue • 4 min read • Last week
Explainer: Why Facebook is going to start charging many New Zealand small businesses
eCommerce

Explainer: Why Facebook is going to start charging many New Zealand small businesses

New subscription limits could leave Kiwi owner-operators paying up to NZD $883 a month to keep posting links to customers.

By Nik Dirga • 5 min read • Last week

Stories from Other Regions

Digital marketing stories

Zoho adds AI agent workflows to Campaigns platform
Customer Relationship Management

Zoho adds AI agent workflows to Campaigns platform

Marketers can now run email, SMS and WhatsApp from one workflow as Zoho also adds AI agent controls, while paid plans still start at $4 a month.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Multilingual shoppers shun poorly localised websites
Customer Experience

Multilingual shoppers shun poorly localised websites

More than half of multilingual consumers have walked away from a purchase after finding a site or app poorly adapted to their language.

By Sean Mitchell • 3 min read • Today
Go Up warns retailers over AI shopping ahead of Black Friday
Generative AI

Go Up warns retailers over AI shopping ahead of Black Friday

AI-led product research is set to sway Black Friday buying, as searches for “AI shopping” jumped 1,134% and referrals surged 1,200%.

By Regine Laguilles • 5 min read • 2 days ago
UK business owners worry branding is not strong enough
Social Media

UK business owners worry branding is not strong enough

Branding gaps may be hurting small firms' customer appeal, with 88% of UK business owners saying their design is not strong enough.

By Regine Laguilles • 4 min read • Today
Making Sense joins Anthropic's Claude partner network
Partner Programmes

Making Sense joins Anthropic's Claude partner network

The designation gives clients a public way to assess the firm's Claude deployments, certified staff and customer references before committing to a project.

By Mara Sugue • 3 min read • Today
Sprinklr launches marketing AI agents beta for teams
Customer Experience

Sprinklr launches marketing AI agents beta for teams

Large marketing teams could speed up campaign creation as Sprinklr's new beta links idea generation, compliance checks and execution in one workflow.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago
Teens drive culture more than young adults, study says
Amazon

Teens drive culture more than young adults, study says

Teen-led content reaches young adults four times as often, upending marketers' assumptions about where online trends begin.

By Regine Laguilles • 4 min read • 4 days ago
Admatazz appoints Darrell Fernandes as growth chief
Netflix

Admatazz appoints Darrell Fernandes as growth chief

The hire is aimed at helping the independent agency deepen client ties and win new business as competition in India intensifies.

By Mara Sugue • 3 min read • 5 days ago
Rightlander launches partner intelligence for fintech brands
Fintech

Rightlander launches partner intelligence for fintech brands

The new tool gives fintech marketers an ongoing view of affiliate activity across websites, social media and networks to spot compliance risks faster.

By Karen Joy Bacudo • 3 min read • Last week
How an AI-powered messaging campaign could boost your festive season bookings
Personalisation

How an AI-powered messaging campaign could boost your festive season bookings

With December bookings under pressure, hospitality venues are turning to AI-driven SMS and WhatsApp campaigns to reach customers fast and cheaply.

By Jules Holden • 4 min read • Last week
Huntington launches AI studio for small businesses
Risk & Compliance

Huntington launches AI studio for small businesses

Early access is open to non-customers as the bank targets smaller firms that lack dedicated finance and compliance teams.

By Karen Joy Bacudo • 4 min read • Last week
SIOS names Charlie Mantione head of sales, Americas
Disaster Recovery

SIOS names Charlie Mantione head of sales, Americas

The move comes as demand grows for tools that keep critical applications running across cloud and hybrid systems.

By Sofiah Nichole Salivio • 3 min read • Last week
THG Ingenuity named UK eCommerce partner for Tata brands
eCommerce

THG Ingenuity named UK eCommerce partner for Tata brands

The deal strengthens Tata Consumer Products' UK direct-to-consumer sales as brands increasingly seek closer customer ties through their own sites.

By Sofiah Nichole Salivio • 4 min read • Last week