Digital Marketing stories
Awin launches Ava AI assistant, upgrades affiliate platform
Today
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cx
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ai
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digital marketing
Awin has launched Ava, an AI assistant for affiliate marketing, plus upgraded platform features to boost commission flexibility and tracking accuracy for UK users.
Reskilling domestic violence survivors for tech roles boosts GDP
Yesterday
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data analytics
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ai
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cybersecurity
Reskilling domestic violence survivors for tech roles could add AUD $6.5 billion annually to Australia's economy, says Humans of Purpose blueprint.
StackAdapt, Samba TV team up to advance CTV in Australia
Yesterday
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ai
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digital marketing
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digital advertising
StackAdapt has expanded its Samba TV partnership to enhance connected TV targeting and measurement for advertisers in Australia’s growing CTV market.
InfoSum unveils Amazon Ads integration for smarter data use
Last week
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data privacy
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digital marketing
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privacy
InfoSum has launched integrations with Amazon Ads, enabling advertisers to securely activate first-party insights across Amazon DSP and Marketing Cloud.
AmBank Group sees 18% website traffic boost after digital overhaul
Last week
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digital transformation
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ecm
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cx
AmBank Group's digital overhaul using Progress Sitefinity Cloud led to an 18% rise in website traffic and enhanced user engagement in Malaysia's banking sector.
Unpredictable cash flow stifles US agency growth & profits
Last week
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martech
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digital marketing
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branding
Unpredictable cash flow is hindering growth for 63% of US marketing agencies, delaying hires and investment, says an Ignition survey.
Boston Consulting & Pencil partner to boost AI in marketing
Last week
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martech
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partner programmes
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cdp
Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.
European brands shift eCommerce strategies beyond Amazon in 2025
Last week
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digital transformation
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supply chain & logistics
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ecommerce
Nearly 80% of European brands plan to expand eCommerce beyond Amazon in 2025, embracing hybrid models amid rising costs and operational challenges.
Adjust launches AI-driven Growth Copilot for app marketers
Last week
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data analytics
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data science
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martech
Adjust launches Growth Copilot, an AI-powered tool that helps app marketers quickly access insights and improve efficiency without complex data skills.
Google Cloud unveils advanced AI models for creative industries
Last week
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genai
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ai
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digital marketing
Google Cloud launches Imagen 4, Veo 3, and Lyria 2 on Vertex AI, boosting image, video, and music generation with advanced AI media models.
The new customer data imperative: Real-life challenges and recommendations
Last week
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cx
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martech
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personalisation
Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.
Google launches AI-powered advertising upgrades for marketers
Last week
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data analytics
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digital transformation
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martech
Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.
Amplitude unveils new tools to unify marketing & product data
Last week
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data analytics
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cx
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martech
Amplitude launches new enterprise tools unifying marketing and product data, offering marketers a comprehensive view to better optimise campaigns and customer journeys.
Global survey finds marketers see gTLDs as branding boost
Last week
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martech
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partner programmes
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data privacy
A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.
Marketers struggle to balance AI, creative personalisation
Last week
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martech
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personalisation
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cdp
A report reveals 30% of UK marketers struggle to balance AI with human creativity, while over half of consumers find AI-generated content impersonal.
Marketers predict traditional SEO obsolete by 2026, survey finds
Last week
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martech
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personalisation
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cdp
A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.
Charlie Oscar partners with Fluent to streamline marketing insights
Last week
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partner programmes
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genai
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ai
Charlie Oscar partners with Fluent to cut reporting time by 82% using generative AI, boosting marketing insights and freeing teams for strategic work.
Consumer frustration, poor digital experiences on the rise
Last week
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cx
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martech
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digital engagement
91% of consumers faced frustrating digital issues last year, leading to revenue loss and loyalty decline, says Conviva's 2025 report.
Hedra raises major funding boost to expand AI video platform
This month
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digital entertainment
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ai
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ai models
Hedra secures USD $32M Series A funding led by Andreessen Horowitz to boost its AI video platform from creator economy to enterprise marketing.
Flam raises USD $14 million to expand mixed reality for brands
This month
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digital transformation
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cx
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martech
Flam secures USD $14 million to advance its app-less mixed reality platform, enabling brands like Google and Samsung to enhance consumer engagement worldwide.