Digital Rewards stories

Indian banks are overhauling loyalty schemes, swapping cashback for travel, lounges and lifestyle perks to lure Gen Z and affluent cardholders.

iGoDirect enters New Zealand with instant web‑to‑wallet Visa rewards, aiming to replace plastic gift cards in corporate loyalty schemes.

Coda unveils a unified leadership team and reshaped board as it fully integrates Recharge into a single global digital commerce platform.

Z Energy has launched Z Rewards, a loyalty programme offering points on fuel, food and EV charging, redeemable for in-store treats via the Z App.

According to Loyalty Now, it's important to look for a flexible solution instead of a one-size-fits-all promise.