CFOtech New Zealand - Technology news for CFOs & financial decision-makers

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Darktrace shifts to proactive AI strategy to combat rising cyber threats
4 days ago
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voip
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contact centre
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microsoft teams
In response to rising AI-driven cyber threats, Darktrace is repositioning to a platform-based strategy aimed at better equipping businesses to anticipate and counter these advanced cyber attacks.
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Decline in email click-through rates blamed on automation
Last month
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cdp
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martech
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online marketing
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
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Aussies lose trust in traditional comms due to scam surge, study reveals
Last month
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cloud services
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contact centre
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chatbots
A surge in scams targeting traditional communication channels such as SMS and email has caused Australians to lose faith in these methods, with in-app messaging emerging as the most trusted platform, according to a recent study.
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Introducing Mark Orttung: Projectworks' new CEO
Last month
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saas
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microsoft
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ai
Mark Orttung steps in as the new CEO of Projectworks, succeeding Matt Hayter who has moved to the role of President and Chief Product Officer.
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eCommerce retailers at risk due to new email security rules
Last month
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phishing
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advanced persistent threat protection
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email security
A quarter of all eCommerce retailers face a decrease in email deliverability due to failure in meeting the DMARC policy criteria set by Yahoo and Google, warns a study by EasyDMARC.
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SnapLogic integration boosts Optilyz's direct mail automation software
Last month
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martech
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cx
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it automation
Optilyz's direct mail automation software capabilities are enhanced following a successful integration with SnapLogic's platform, allowing improved performance and data formatting flexibility while boosting customer reach.
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Yellow.ai unveils Email Automation feature for streamlined support
Last month
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cx
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martech
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cdp
Yellow.ai launches an AI-powered Email Automation feature, revolutionising customer service with real-time responses, increased efficiency, and reducing operational costs by 60%.
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Trend Micro to unveil 5G cybersecurity solution at MWC Barcelona 2024
Thu, 29th Feb 2024
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cybersecurity
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digital transformation
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email
Trend Micro to showcase platform-based approach to comprehensive enterprise security, including 5G networks, at MWC Barcelona 2024, leveraging its subsidiary CTOne's expertise.
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Xero reveals AI vision & GenAI-powered business assistant JAX
Thu, 29th Feb 2024
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accounting systems
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martech
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commerce systems
Xero unveils AI vision and previews GenAI-powered business assistant, JAX, aiming to revolutionise accounting for small-scale businesses by automating tasks and delivering tailored insights.
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Trade Me sees 20% campaign performance improvement using new tools
Tue, 13th Feb 2024
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bi
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big data
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martech
New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.
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Email's impact in marketing mix lessens, diversified outreach vital
Thu, 1st Feb 2024
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bi
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big data
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martech
The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.
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Barracuda Networks tackle rising Aussie credential stuffing scams
Wed, 24th Jan 2024
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dark web
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surveillance
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cybersecurity
Barracuda Networks proposes sturdy measures against escalating Australian credential stuffing scams, affecting around 20,000 consumers, with increased bot-assisted logins and poor password hygiene.
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Barracuda Networks announces Nell ODonnell & Kim Mota as new executives
Fri, 19th Jan 2024
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cx
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martech
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casb
Barracuda Networks bolsters executive team with Nell ODonnell as Chief Legal Officer and Kim Mota as Chief Human Resources Officer, reflecting expansion plans.
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8x8's new tool 'Sales Assist' empowers retailers and enhances shopping experience
Fri, 15th Dec 2023
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video
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contact centre
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social media
8x8 unveils 'Sales Assist', a new tool designed to enhance customer satisfaction and streamline the retail experience.
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Surge in deceptive simplicity exploitation by cyberattackers
Fri, 15th Dec 2023
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malware
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endpoint protection
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advanced persistent threat protection
Cyberattackers increasingly use deceptive simplicity, such as malicious HTML files and fake updates, to bypass traditional defenses.
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Modest growth in M&A activity predicted for next year
Thu, 14th Dec 2023
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phishing
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fintech
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email security
Biztech Lawyers and Intelliworx predict modest growth in M&A activity, company consolidation, and an upswing in down round investments for 2024 tech industry.
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New phishing method exploiting the Genial.ly platform
Tue, 12th Dec 2023
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ai
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business communications
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cios
Check Point Harmony Email researchers expose a new phishing tactic dubbed 'Business Compromise 3.0' exploiting Genial.ly platform.
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Zoom looks to enhance CX with AI-powered refinements
Thu, 7th Dec 2023
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bi
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crm
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big data
Zoom is set to enhance its AI-powered customer experience suite, improving services for businesses of all sizes.
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Storyblok survey reveals consumers' festive buying behaviour and trust issues
Wed, 29th Nov 2023
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smartphones
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ecm
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martech
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.
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Dedoco unveils AI platform Ping to protect consumers from scams
Fri, 24th Nov 2023
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cloud services
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cybersecurity insurance
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advanced persistent threat protection
Singapore-based Dedoco's AI platform, Ping, aims to protect consumers from online scams, enhancing trust and security in business communications.
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Crayon expands productivity portfolio in APAC with new partnerships
Fri, 24th Nov 2023
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digital transformation
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document management
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ecm
IT firm Crayon enhances its productivity services in Asia Pacific with Zimbra, Swoosh, SigniFlow, and Access4 partnerships.
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DocuSign integrates with WhatsApp, accelerating digital contract processes
Fri, 17th Nov 2023
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cloud services
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encryption
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privacy
DocuSign, global e-signature leader, has announced an integration with WhatsApp, aiming to enhance digital contract processes.
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Trustwave reveals retail sector's unique cybersecurity threats & solutions
Thu, 16th Nov 2023
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martech
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commerce systems
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compliance
Trustwave report exposes unique cybersecurity threats in retail sector, providing insights and strategies for resilience.
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Sydney firm Atomic.io shines in inaugural 2023 TMW 100 martech list
Fri, 10th Nov 2023
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cx
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martech
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email
Sydney-based martech firm Atomic.io secures No. 2 spot for Innovation in Web/Mobile Platforms in the inaugural TMW 100 list.