Experience business stories
Mastercard: Digital resilience and experience spending key trends for 2022
Fri, 24th Dec 2021
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commerce systems
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pos
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payment gateways
Shifts in savings, economic growth, leisure travel recovery, and consumer spending are highlighted in the Mastercard Economics Institute's Economy 2022 report.
Optimizely welcomes Donna Wilczek to board of directors
Wed, 16th Jun 2021
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forrester research
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board of directors
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experience business
Wilczek, who joins as the company’s first independent director, is currently senior vice president of product strategy and innovation at Coupa Software.
Interview: Adobe creative director on the future of design-led business
Fri, 17th Jan 2020
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crm
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cx
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martech
Adobe exec champions design-led business strategy for future growth.
Adobe announces availability of Adobe Experience Manager-as-a-Cloud service
Tue, 14th Jan 2020
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crm
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saas
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cx
Adobe launches Experience Manager as a nimble cloud service, reshaping digital experience delivery.
Qualtrics expands research & strategy team in APJ
Tue, 17th Sep 2019
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r&d
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qualtrics
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experience business
Qualtrics boosts APJ team to enhance research services & strategy.
Asia Pacific marketers now global leaders in AI adoption – report
Tue, 27th Feb 2018
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crm
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cx
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martech
While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.
Design and creativity underpin transformation to an experience business - Adobe
Fri, 4th Aug 2017
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crm
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cx
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martech
Design and creativity are crucial for businesses aiming to deliver the best customer experiences, according to research by Adobe.