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Technology news for Kiwi CFOs and financial decision-makers

Experience business news stories

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Mastercard: Digital resilience and experience spending key trends for 2022
Shifts in household savings, economic growth, leisure travel recovery and consumer spending on stuff versus experiences are in focus as businesses continue to move digital.
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Forrester Research
Optimizely welcomes Donna Wilczek to board of directors
Wilczek, who joins as the company’s first independent director, is currently senior vice president of product strategy and innovation at Coupa Software.
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Customer experience
Interview: Adobe creative director on the future of design-led business
Adam Morgan has literally written the book on why pursuing better design makes concrete business sense.
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Adobe announces availability of Adobe Experience Manager-as-a-Cloud service
Brands can onboard and access the application in minutes - and go live with dynamic and personalised content and experiences in weeks, not months, as is industry standard today.
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Qualtrics expands research & strategy team in APJ
Qualtrics has expanded its research services and strategy team with three new appointments, in a move that demonstrates its growing investment in the Asia Pacific and Japan.
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Artificial Intelligence
Asia Pacific marketers now global leaders in AI adoption – report
While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.
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Customer experience
Design and creativity underpin transformation to an experience business - Adobe
“The merging of online and offline experiences is a significant shift in the way organisations are thinking about customer experience.”