KPIs stories

Mercury Analytics says AI will turn open-ended feedback into measurable insight by 2026, reshaping how organisations use qualitative data.

IMS launches BrandEquity ROI, an econometric tool to prove long-term brand ad impact and counter short-term performance bias.

AI ambitions are outstripping legacy IT, as Netskope finds most infrastructure leaders doubt they can meet rising performance and security demands.

Testlio launches LeoInsights AI to turn fragmented QA metrics into executive-ready insights on risk, release velocity and testing investment.

AI investment risks falling flat without better orchestration across workflows, Enate warns, as UK CEOs ramp up tech and data spending.

KPMG warns firms’ AI ambitions outpace delivery, with most chasing top maturity by 2026 but only a quarter scaling agentic AI with ROI.

With AI use surging and fines topping EUR €1 billion, robust data governance is now essential to unlock value, trust and compliance.

PR teams face flat budgets, leadership disconnects and AI disruption as they struggle to prove impact and align with business goals.

Xero launches AI analytics across its platform, giving small firms dashboards, forecasts and scorecards once reserved for larger rivals.

To turn digital accessibility talk into action, organisations must embed inclusive design, AI and governance across the product lifecycle.

AI is reshaping how enterprises turn data into action, speeding decisions by connecting systems, workflows and accountability at scale.

UK SMEs remain upbeat on growth but risk falling behind as economic jitters, rising customer demands and poor grasp of AI strain marketing.

AI is now mission-critical, but slow, siloed pilots and weak data foundations are stopping organisations from turning vision into value.

Australian contact centres risk drowning in metrics; experts urge a sharper focus on a few vital KPIs to lift service, loyalty and morale.

Industrial giants warn AI ambitions are stalling as severe talent shortages and ageing systems choke growth and sustainability goals.

Ecommpay has launched a handbook to help eCommerce firms harness payment analytics for improving checkout, boosting revenue, and reducing cart abandonment.

Cybersecurity dashboards reveal hidden system risks, providing real-time data to prioritise and rapidly fix vulnerabilities in today’s complex digital environments.

Retail leadership is transforming through integrated systems that unify data, enabling real-time planning, AI-driven decisions and cross-functional collaboration.

Datadog has acquired experimentation platform Eppo, aiming to unify feature flagging and analytics in its Product Analytics Suite to boost product insights.

More than half of US B2B firms will boost 2025 marketing budgets, yet most plan steady KPIs, signalling a shift towards AI-driven, focused investment.