Marketing strategy stories - Page 10

Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.

Marketing plans often mistake visions for strategies. True strategies require in-depth planning and alignment with the overall business goals to be effective.

Last week Gartner reported that smartphone sales are slowing globally. Time to ditch your mobile marketing strategy, right? Of course not.

Having attended a conference in Las Vegas, we've been pondering the fundamental forces at work in marketing tech - here are the four most prominent.

Innovation has become a way of life in marketing, particularly in social media, as marketers jump from one strategy to another.

Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.

Tactix warns Kiwi SMEs are squandering marketing budgets on poorly planned online campaigns, emphasising the urgent need for better-aligned strategies.

US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.

Scott Liewehr, Sr. WCM Consultant, The Gilbane Group; will present Sitecore's next webinar: Demystifying Web Engagement Management.