CFOtech New Zealand - Technology news for CFOs & financial decision-makers

Marketing stories - Page 34

Wba firefly 2

Firefly named finalist in two Westpac Business Awards categories

Fri, 25th Aug 2017
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marketing
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The digital marketing agency was named a finalist in the Best Emerging Business and Excellence in Marketing categories.
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Big Red Group secures exclusive reseller rights for AI marketing platform Albert in ANZ

Tue, 1st Aug 2017
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martech
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ai
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marketing
Albert is a fully autonomous, enterprise-level artificial intelligence marketing platform that drives digital marketing campaigns.
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Marketing campaigns get smart: New solution combines AI & consulting services

Fri, 21st Jul 2017
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ai
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marketing
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accenture
As CSPs look to retain and gain new profitable customers, they need the ability to quickly implement effective marketing strategies.
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ESET to take on Industroyer malware & 'post-truth plague' at Black Hat

Thu, 13th Jul 2017
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malware
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manufacturing
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cybersecurity
ESET to expose Industroyer malware and the 'post-truth plague' that undermines cybersecurity advice at Black Hat conference.
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Spark NZ's Qrious snaps up Ubiquity; blending marketing automation and analytics

Tue, 13th Jun 2017
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data analytics
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martech
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cdp
Qrious has snapped up Kiwi marketing automation provider Ubiquity in deal which will see digital marketing and data driven intelligence combined.
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Salesforce announces AI-powered B2B marketing solution

Mon, 12th Jun 2017
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data analytics
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martech
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cdp
Einstein ABM enables marketing and sales teams to precisely target their most valuable accounts, personalise campaigns and engage with prospects.
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Simon Shaw joins Aamplify as CMD

Wed, 31st May 2017
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marketing
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aamplify
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job moves
Simon Shaw to steer Aamplify's client marketing, bolstering trans-Tasman campaign strategies with his 18+ years of B2B expertise.
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Cadence is key to being heard - Fairfax Media CMO

Tue, 30th May 2017
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martech
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partner programmes
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marketing
Changes in the media industry are forcing organisations like Fairfax Media to rethink their business strategy and monetisation methods.
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Misunderstanding millennials: why businesses need to understand what drives this lucrative market

Tue, 30th May 2017
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marketing
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qualtrics
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study
New study dispels myths about millennials, underscoring the need for businesses to grasp their true preferences and habits for market success.
Operahouse

Adobe Symposium 2017 kicks off at Sydney Opera House

Wed, 24th May 2017
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crm
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digital transformation
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cx
The event will see over 2000 attendees from more than 25 brands discussing how they can use customer experience to differentiate themselves.
Targeting cyber threats

Advertising about to get a whole lot more targeted with new partnership

Mon, 15th May 2017
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martech
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partner programmes
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marketing
​Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.
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Menlo Security's global team walks away with two Stevie awards

Wed, 10th May 2017
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malware
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ransomware
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phishing
Menlo Security and Thought Marketing win two bronze Stevie awards at the American Business Awards. Great teamwork and innovation.
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Inbound marketing 101 – HubSpot COO on engaging the modern human in your business

Mon, 8th May 2017
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data analytics
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martech
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partner programmes
For businesses navigating the digital age, inbound marketing is key. HubSpot COO JD Sherman discusses its evolution, benefits, and effective strategies.
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Young photography gear retailer uses social media to engage customers

Fri, 28th Apr 2017
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partner programmes
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marketing
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social media
Photogear, a nascent photo retailer, thrives on social media, bonding with customers through authentic, engaging content.
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Sales and Marketing Jam set to inspire Wellington, Christchurch, Auckland

Wed, 19th Apr 2017
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wireless networks
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kiwi landing pad
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cloud services
The Sales and Marketing Jam is an event hosted by the Kiwi Landing Pad to allow professionals based in the US to share their experience firsthand.
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Adobe launches Experience cloud; announces collaboration with Microsoft

Mon, 3rd Apr 2017
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data analytics
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martech
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planning
Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.
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Rotorua business scores Google Partner qualification

Mon, 13th Mar 2017
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martech
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google
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marketing
A Rotorua digital marketing firm celebrates as the sole Google Partner in the area, exemplifying exceptional AdWords prowess and client growth.
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Brother AU shares most successful reseller promotion to date

Wed, 22nd Feb 2017
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network infrastructure
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sdn
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partner programmes
​Brother Australia recently celebrated the success of their award-winning 2015 channel sales '100K Prize Giveaway' promotion.
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Social media takes over TV as key influencer of consumers

Thu, 16th Feb 2017
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martech
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marketing
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social media
Social media has overtaken TV as the key influencer in consumer decision making, according to a report by Teradata.
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Where is virtual reality headed in 2017?

Thu, 9th Feb 2017
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ar, vr & metaverse
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marketing
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ar
It is anticipated that in 2017, there will be a wave of 360° content making an appearance as brands take the VR plunge.