Matthew Hayter stories

Matthew Hayter is a prolific writer whose diverse range of interests captures the dynamism of the business world. With a keen eye for leadership transitions and strategic reshuffles, his narratives eloquently unfold the stories of organisations as they navigate their paths towards growth and innovation.

His recent stories underscore his fascination with the transformative journeys of companies, particularly spotlighting Projectworks – a New Zealand-born tech startup. Hayter delves into the company's strategic pivot ahead of its international expansion, capturing the essence of change as it welcomes a new CEO to the helm while its former leader transitions to a dual role. This focus reflects his broader interest in how companies adapt and evolve in the ever-changing business landscape.