Pureprofile stories

Global data company Pureprofile has launched three AI-driven tools to help brands decode online consumer sentiment and track emerging trends effectively.

A recent Pureprofile study reveals Australians plan to increase their Christmas spending, with budgets rising to AUD $468 for gifts and AUD $406 for food.

E-commerce in Australia and New Zealand is surging with 83% and 77% of online shoppers purchasing monthly, despite rising concerns over data privacy.

Samsung Electronics Australia's new research reveals that televisions are increasingly central to Australian lives, playing a key role in stress relief and sparking ‘TV envy’.

New research reveals a shocking 94% of Australian electric vehicle owners would buy another, hindered by the rising cost of living and charging infrastructure.

Amidst rising living costs, 95% of Australians utilise loyalty programmes, with usage up 18% YoY, according to a study by Pureprofile and Retail Doctor Group.

High upfront costs, inadequate charging stations, and 'range anxiety' are impeding EV adoption in Australia and NZ.

Australians are expected to tighten their belts this Christmas, with 65% planning to spend less and buy fewer gifts, a new report finds.

The report covers retail spending from Boxing Day to the back-to-school period, revealing customers holding back on discretionary spending amid rising costs.

Pureprofile has appointed Anna Meiler as APAC Data & Insights MD and Martin Tomlinson as New Zealand Country Manager to expand its APAC footprint.

Organisations that understand how and why to use the data at their disposal will have a massive competitive advantage.