Segment news stories
Twilio Segment launches customer journey builder for digital era
85% of businesses believe they offer personalised experiences, but 60% of consumers think businesses provide them. This mismatch hints at inefficient marketing spend.
Twilio finalises US$3.2 billion acquisition of Segment
Segment will become a division of Twilio and will continue to be led by Segment CEO and co-founder Peter Reinhardt, reporting to Lawson.
Segment launches platform updates focusing on improving customer experience
"We're committed to helping companies access good data, so they can drive business growth and unlock the future of personalised experiences.”
Segment appoints new APAC VP as it looks to bolster presence in A/NZ
"As APAC continues to take on an increased significance for our global business, we are confident that this region will quickly emerge as one of our primary growth engines."
Internet of Things
Embracing zero trust for IoT and OT: a fundamental mind shift
Security architects are being forced to re-examine the concept of identity, with many turning to a zero trust security model to provide a better architecture in protecting their sensitive resources.
How a customer data platform can add value to your business
Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.
Customer data company makes tracks in A/NZ, prepares to double in size
The customer data platform (CDP) company Segment has announced growing success in the Australian and New Zealand markets, with 50 new customers signing up from February 2019 to January 2020.
Over 200 independent software companies declare CRM is not enough
“CRM software is also inflexible, forcing IT to choose between purchasing a one-size-fits-all cloud suite or building dozens of costly, time-consuming integrations.”
Unpopular opinion: The software monolith is wrongly maligned
We’re led to believe microservices are modern and monoliths are legacy - but it’s not that easy, writes Segment’s Alexandra Noonan and Calvin-French Owen.