CFOtech New Zealand - Technology news for CFOs & financial decision-makers

Social commerce stories - Page 2

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Five key marketing trends to shape fashion & beauty in 2025

Thu, 14th Aug 2025
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personalisation
Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.
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Michelle Whelan joins Komerz as Global Chief Business Officer

Wed, 30th Jul 2025
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martech
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marketing
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data management
Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.
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Building digital trust: Why Australian retailers must prioritise EMM

Wed, 23rd Jul 2025
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data protection
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phishing
Australian retailers face growing cyber threats; prioritising Enterprise Mobility Management is vital to protect customer data and maintain trust.
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Five key trends reshaping eCommerce marketing for 2025 revealed

Thu, 3rd Jul 2025
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Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.
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APAC Retailers Embrace AI Amid Shifting Consumer Preferences

Mon, 2nd Jun 2025
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digital transformation
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fintech
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martech
Over a third of APAC consumers now use AI for shopping, boosting convenience and new brand discoveries, says Adyen's 2025 report.
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Global survey finds marketers see gTLDs as branding boost

Wed, 21st May 2025
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martech
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partner programmes
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data privacy
A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.
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Data security concerns rise among social commerce users

Wed, 29th Jan 2025
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supply chain
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data security
A new SOTI report highlights rising consumer concerns over data security in social commerce, as 54% would avoid retailers using AI to track purchases.
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Australians & Kiwis face strain from living cost crisis

Fri, 6th Dec 2024
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healthtech
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inflation
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immigration
A report reveals ongoing financial strain for Australians and New Zealanders, with rising living costs leaving nearly half feeling worse off than last year.
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Bazaarvoice launches Vibe to unify content strategies

Fri, 11th Oct 2024
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marketing
Bazaarvoice has launched Vibe, a unified platform integrating social and content management, enhancing brand engagement and eCommerce success.
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Seamless retail dominates Asia-Pacific retail sector transformation

Thu, 6th Jun 2024
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digital transformation
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A KPMG Asia Pacific and GS1 report reveals seamless retail as a baseline expectation, highlighting trends like AI, digital payments, and sustainability in APAC's transformation.
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Forrester predicts online retail sales to hit USD $6.8 trillion

Fri, 31st May 2024
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social commerce
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retail
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forrester
Forrester's new report predicts global online retail sales will soar from USD $4.4 trillion in 2023 to USD $6.8 trillion by 2028, with key disparities between regions.
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ANZ customers demand personalised online shopping but fear AI influence

Wed, 8th May 2024
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martech
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personalisation
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cdp
Shoppers in Australia and New Zealand seek more personalised online experiences, but remain wary of artificial intelligence's role in retail, as the new commercetools study finds.
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Celigo teams up with TikTok Shop to boost ecommerce efficiency

Thu, 18th Apr 2024
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cx
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martech
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cloud services
Celigo partners with TikTok Shop in response to a growing trend of consumers using TikTok for product research, as they aim to help retailers better synchronise and manage valuable data across various applications.
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Linktree hires tech veterans to boost AI & personalisation features

Fri, 19th Jan 2024
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data analytics
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digital entertainment
Linktree bolsters senior ranks with three tech industry veterans to expedite its growth and up-end the creator economy through enhanced use of AI and personalisation.
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AI amongst key trends shaping eCommerce and retail in 2024

Wed, 10th Jan 2024
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data analytics
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martech
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personalisation
AI, sustainability, social commerce, and value provision will redefine retail and online sectors in 2024, predicts ecommerce specialist, Paul Waddy.
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Bazaarvoice acquires Granify to enhance eCommerce with personalised shopping experiences

Thu, 7th Dec 2023
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e-commerce
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transparency
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content creation
Bazaarvoice set to revolutionise eCommerce by acquiring Granify, aiming to offer personalised online shopping experiences.
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XPO: The Mars Agency appoints Gavin McColl as eCommerce Director

Thu, 14th Sep 2023
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data analytics
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cx
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martech
XPO: The Mars Agency appoints Gavin McColl as eCommerce Director, strengthening their digital commerce capabilities.
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Video: 10 Minute IT Jams - Who is dotdigital?

Wed, 6th Oct 2021
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data analytics
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cx
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martech
dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.