Twilio Segment stories
Trade Me sees 20% campaign performance improvement using new tools
New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.
Australian businesses increasingly incorporating AI into marketing strategies
Almost all Australian businesses now use artificial intelligence (AI) in their marketing strategies, according to a Twilio Segment study.
Databricks accelerates data sharing with new partnerships
Databricks announces new Delta Sharing partnerships with Cloudflare, Dell, Oracle, and Twilio to continue growing its data-sharing ecosystem.
Twilio Segment launches customer journey builder for digital era
Twilio Segment has launched a customer journey builder for the digital era, aiming to provide personalised and omnichannel experiences.
Twilio finalises US$3.2 billion acquisition of Segment
Segment will become a division of Twilio and will continue to be led by Segment CEO and co-founder Peter Reinhardt, reporting to Lawson.
Segment launches platform updates focusing on improving customer experience
Segment unveils platform updates to enable enterprises to deliver better digital-first experiences in a privacy-first world.
Segment appoints new APAC VP as it looks to bolster presence in ANZ
Segment appoints Prakash Durgani as its new VP for Asia Pacific and Japan to accelerate its presence in the region.
Embracing zero trust for IoT and OT: a fundamental mind shift
Remote working has become common practice, but it brings new security challenges. Forescout outlines four considerations for a zero trust architecture.
How a customer data platform can add value to your business
Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.
Customer data company makes tracks in ANZ, prepares to double in size
Segment notches 50 ANZ firms in CDP market surge.
Over 200 independent software companies declare CRM is not enough
200+ firms form 'Platform of Independents' to reshape CRM tech for digital demands, vowing data freedom.
Unpopular opinion: The software monolith is wrongly maligned
We’re led to believe microservices are modern and monoliths are legacy - but it’s not that easy, writes Segment’s Alexandra Noonan and Calvin-French Owen.