Accor Plus lifts conversion 39% after Endava overhaul

Accor Plus has redesigned its payments platform with Endava, lifting conversion rates by 39% within 30 days.

Conversion on its product page rose from 7% to 9.8% after the new system went live. Page load times improved by 40%, and the overhaul added a wider range of payment methods across its Asia Pacific operations.

Accor Plus, which has more than 450,000 members in the region, has been updating its technology as demand grows for multi-currency transactions and local payment options. The first phase replaced a legacy platform with what the companies described as a plug-and-play system designed to simplify transaction processing and speed up the integration of new payment methods and market requirements.

The changes cover Australia, New Zealand, Hong Kong, Singapore, the Philippines, Thailand, Vietnam, Malaysia, India and Indonesia. New checkout options include Apple Pay, Google Pay, AfterPay, internet banking and GrabPay.

Regional compliance was also updated through direct bank integrations in markets where payments must be handled locally. That is significant in Asia Pacific, where payment preferences and regulatory requirements often vary sharply between countries.

Checkout changes

The project also extended to the broader membership programme, simplifying parts of the offer and improving consistency of benefits across markets. Accor Plus runs the ALL Accor+ travel loyalty subscription programme in Asia Pacific, offering member discounts, hotel stays and status-related benefits tied to Accor's wider network.

Mark Rice, Vice President Finance, Asia Pacific, Accor Plus, said the payments upgrade was linked to the company's regional expansion plans and the need for a system that could support growth without adding complexity.

"We needed a partner who could help modernise our payments system to support our rapid expansion across APAC and beyond. Endava's solution is both flexible and scalable and has vastly improved customer experience," Rice said.

For Endava, the project adds to its portfolio in payments and digital transaction systems, as travel, retail and subscription businesses try to reduce friction at checkout while online acquisition costs rise. Even modest conversion gains can materially affect customer acquisition economics when applied across large regional programmes.

Accor Plus did not disclose the project's financial value, but given the scale of its membership base, percentage gains in conversion could translate into a significant increase in completed transactions. Faster page performance may also improve completion rates on mobile devices, where payment drop-off is often higher.

Regional demand

The expansion of payment methods reflects a broader shift in consumer behaviour across Asia Pacific, where digital wallets, instalment options and domestic payment schemes are playing a growing role alongside card payments. Businesses operating across multiple countries increasingly need local payment choices to reduce abandonment rates and meet customer expectations at checkout.

Endava said its work for Accor Plus addressed needs including multi-currency support and rapid market expansion. Gareth Foster, Commercial Delivery Director APAC, Endava, said the redesign was intended to improve both the customer-facing and operational sides of the business.

"Working with Accor Plus has been an exciting opportunity to demonstrate the power of modernised payments systems. By addressing their specific challenges, like multi-currency support and fast market expansion, we've been able to deliver a solution that improves both customer experience and operational efficiency. We're looking forward to continuing our collaboration with Accor Plus by enhancing their loyalty program and further engaging their customers across the region," Foster said.