Google New Zealand posts higher 2025 revenue & profit
Tue, 2nd Jun 2026 (Today)
Google New Zealand increased revenue and profit in 2025, reporting stronger earnings from its local operations as demand for advertising and technology-related services remained resilient.
The New Zealand subsidiary of Google recorded revenue of NZD $92.0 million for the year ended 31 December 2025, up from NZD $87.2 million a year earlier. Profit after tax rose to NZD $27.6 million from NZD $25.9 million in 2024.
Revenue growth
Revenue increased by 5.5% year-on-year, while the cost of sales and services rose to NZD $22.5 million from NZD $20.6 million.
Gross profit reached NZD $69.5 million, compared with NZD $66.6 million in the previous year.
The company said its principal activities included marketing and reselling advertising and information management technology services and related products. It also provided marketing support for web search and advertising services in New Zealand.
In addition, the business provided research and development support services for products developed within the wider Google group.
Expenses rise
Sales and marketing expenses increased to NZD $32.4 million from NZD $31.3 million.
General and administrative expenses declined to NZD $5.7 million from NZD $6.4 million.
Total operating expenses were NZD $38.1 million, slightly above the NZD $37.7 million reported in 2024.
Finance income fell to NZD $1.1 million from NZD $1.3 million, while finance costs increased to NZD $257,412 from NZD $139,509.
Profit before income tax rose to NZD $32.2 million, compared with NZD $30.2 million a year earlier.
Income tax expense totalled NZD $4.6 million, up from NZD $4.4 million.
Asset position
Total assets increased to NZD $263.5 million at the end of 2025, from NZD $236.0 million a year earlier.
Trade and other receivables stood at NZD $194.8 million, up from NZD $172.4 million.
Loans and borrowings were NZD $48.7 million, slightly lower than the NZD $49.9 million reported at the end of 2024.
Property, plant and equipment increased to NZD $9.8 million from NZD $4.5 million.
Total liabilities rose to NZD $168.5 million from NZD $160.6 million.
Trade and other payables were NZD $144.5 million, compared with NZD $142.3 million a year earlier.
Equity increase
Net assets increased to NZD $95.0 million from NZD $75.4 million.
Retained earnings rose to NZD $119.3 million from NZD $91.7 million.
The company's share capital remained unchanged at NZD $500,000.
Other equity reserves moved to a negative NZD $24.8 million from a negative NZD $16.9 million. The change reflected share-based payment transactions recorded during the year.
Cash flow
Operating cash flow before tax was NZD $27.0 million. The company recorded a net cash outflow from financing activities of NZD $1.8 million, primarily related to lease liability repayments.
Investing activities generated a net inflow of NZD $1.2 million, supported by repayments of related-party loans and interest receipts. Directors said no dividends were paid or declared during 2025, and none were recommended for the year. They also stated that there were no significant changes in the company's state of affairs during the financial year.