New survey reveals mixed feelings on AI in Asia Pacific

The Asia Pacific region exhibits a diverse reaction to the advent of artificial intelligence (AI), as reported in the latest Ipsos AI Monitor for 2024.

The comprehensive global survey, spanning 32 countries including those in the Asia Pacific, scrutinised public sentiment towards AI, focusing particularly on familiarity with the technology and its anticipated impact on daily life.

The survey, conducted between mid-April and early May, revealed a significant split among respondents in the Asia Pacific (APAC) region regarding their enthusiasm for AI.

In nations such as China, Indonesia, Thailand, and South Korea, a substantial majority expressed optimism, with 80%, 76%, 76%, and 73% respectively indicating excitement about AI-driven products and services. In contrast, Australia and New Zealand's respondents exhibited greater caution, with only 39% of Australians and 43% of New Zealanders sharing a positive outlook on AI. 

A higher proportion of Australians (64%) and New Zealanders (66%) also reported feeling nervous about AI.

Across the APAC region, there is a widespread recognition of AI's potential to bring significant changes. Close to three-quarters (73%) of individuals believe that AI will profoundly alter their lives within the next three to five years. At work, 66% of respondents anticipate that AI will transform the way they perform their jobs within the same timeframe. This sentiment is especially strong in Indonesia (87%), Thailand (81%), and China (80%). Conversely, less than half of Australians foresee AI's impact on their employment, with 16% considering it very likely and 34% somewhat likely. Additionally, more Australians believe AI will enhance their jobs (29%) compared to those who think it will deteriorate their work conditions (20%).

CEO of Ipsos APEC, Hamish Munro, commented on the findings, noting a clear divide in perceptions about AI across the region.

"Asian countries are at the forefront of embracing AI technology with both strong understanding and enthusiasm," he said. "In contrast, English-speaking countries like Australia and New Zealand remain sceptical, especially concerning AI's impact on daily life and the job market. Greater education and practical demonstrations of AI's benefits could help mitigate these concerns and foster confidence in the AI revolution."

The survey also highlighted varying levels of self-reported understanding and knowledge about AI across the region. Indonesia leads with 86% of respondents claiming a good grasp of AI concepts, significantly higher than Australia's 63%, which falls below the global average of 67%. Similarly, awareness of AI products and services is highest in China (81%), Indonesia (80%), and Thailand (69%), while only 38% of Australians are familiar with these applications, compared to the global average of 52%.

Opinions on AI's impact on daily life are similarly divided. In China and Indonesia, 78% and 73% respectively believe that AI is already making a tangible difference in their lives. This sense of imminent change is echoed by 73% of respondents across APAC.

The Ipsos AI Monitor reflects the perspectives of 23,685 adults from various demographics and regions, ensuring a broad and inclusive analysis.