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Technology news for Kiwi CFOs and financial decision-makers

B2B Marketing news stories

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FAQ
FAQ: Techday advertising specifications
Here we run through Techday advertising specs, including ad types, file types, dimensions, and more.
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FAQ
Techday's sponsored story specifications: What you need to know
But before we can whip up a fantastic piece of content for you, we require a few things to make sure the process goes as smoothly as possible for you and for our editors.
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Gartner Magic Quadrant
Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
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B2B
Video: 10 Minute IT Jams - Who is Seismic?
Seismic is a sales and marketing enablement SaaS platform that helps business leaders optimize the customer experience through content management, automation, analytics and guided selling.
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Digital Marketing
B2B marketing: Solving the big five challenges
Let’s face it, as a B2B tech company, marketing probably isn’t easy.
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Social Media
Social media plays important part in B2B decision-making - Hootsuite report
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
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Customer experience
Personal touch goes a long way for B2B customers, study finds
New research reveals that business to business customers expect personal service in an online chat, and this is a crucial element of customer experience.
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Marketing
Seismic bolsters APAC operations with raft of new executive appointments
“Building a robust team of local talent on the ground enables us to better support organisations in achieving greater levels of business agility and customer engagement."
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Digital Marketing
Study finds many NZ business websites to be slow and self-obsessed
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
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Cloud
Adobe completes US$4.75b Marketo buyout
It's now time to make every business an 'experience business', Adobe says.
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Commerce Systems
Adobe's purchase of Marketo becomes talking point for marketing cloud integration
Adobe is handing over US$4.75 billion (NZ$7.1 billion) to acquire B2B marketing cloud firm Marketo
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Marketing
How to market to B2B technology buyers
Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.
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Internet of Things
Avnet has a new look following "Reach Further" launch
A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.
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Account-based Marketing
Hot Trend for B2B Marketers: Account-Based Marketing
Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.
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Marketing
Are you a robot? Software nightmares in online marketing
The next time a site asks you "Are you a robot?” I am sure you will find it less irritating.
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Marketing
I'm forever blowing bubbles
One time we used bubbles to attract delegates to our stand. It was a bit of light relief.