CFOtech New Zealand - Technology news for CFOs & financial decision-makers

B2B Marketing stories

Story image
Forrester predicts genAI-powered growth for APAC businesses in 2024
Wed, 25th Oct 2023
#
cx
#
cybersecurity
#
ai
Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.
Story image
Oracle enhances Fusion Cloud CX with Guided Campaigns for marketers & sellers
Thu, 21st Sep 2023
#
cx
#
b2b marketing
#
oracle
Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.
Story image
Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Fri, 24th Mar 2023
#
martech
#
seo
#
digital advertising
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
Story image
Five ways leading B2B marketers are driving success in 2023
Tue, 28th Feb 2023
#
b2b
#
sales
#
b2b marketing
Over the past two years, opportunities have emerged for marketers to learn and grow. What lessons can we glean from those who have been most successful?.
Story image
Sana develops AI-driven recommendations for B2B buying
Fri, 14th Oct 2022
#
martech
#
commerce systems
#
b2b marketing
Along with B2B web stores running on Sana Commerce Cloud, the company's personalised AI-driven recommendations will pull historic offline and online sales data.
Story image
TechDay's bespoke story specifications: What you need to know
Sun, 1st May 2022
#
techday
#
b2b marketing
#
faq
TechDay simplifies marketing with bespoke stories – but requires your input for smooth creation.
Story image
FAQ: TechDay advertising specifications
Sun, 1st May 2022
#
advertising
#
techday
#
b2b marketing
TechDay clarifies ad specs: size, type, send files five days early for optimum campaign impact.
Story image
Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Thu, 24th Mar 2022
#
cloud services
#
gartner
#
b2b marketing
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
Story image
Video: 10 Minute IT Jams - Who is Seismic?
Fri, 16th Apr 2021
#
cx
#
martech
#
b2b
Seismic's Max Verma discusses the future of B2B sales, cost efficiencies, and growth plans in APAC. #sales #technology #APAC.
Story image
B2B marketing: Solving the big five challenges
Mon, 1st Mar 2021
#
martech
#
digital marketing
#
b2b marketing
Marketing for B2B tech companies can be challenging. Here are 5 common hurdles and how to overcome them. | The Walk.
Story image
Social media plays important part in B2B decision-making - Hootsuite report
Fri, 30th Oct 2020
#
social media
#
b2b
#
b2b marketing
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
Story image
Personal touch goes a long way for B2B customers, study finds
Tue, 21st Apr 2020
#
crm
#
cx
#
martech
New research reveals that business to business customers expect personal service in an online chat, and this is a crucial element of customer experience.
Story image
Seismic bolsters APAC operations with raft of new executive appointments
Wed, 18th Dec 2019
#
digital marketing
#
recruitment
#
b2b marketing
Richard Kulkarni appointed VP, Asia Pacific for Seismic as the company expands operations in Australia and the Asia Pacific region.
Story image
Study finds many NZ business websites to be slow and self-obsessed
Wed, 30th Jan 2019
#
martech
#
business
#
startup
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
Story image
Adobe completes US$4.75b Marketo buyout
Thu, 1st Nov 2018
#
martech
#
creative technologies
#
cdp
Adobe seals a £3.82bn Marketo deal aiming to lead in global customer experience management.
Story image
Adobe's purchase of Marketo becomes talking point for marketing cloud integration
Fri, 21st Sep 2018
#
martech
#
commerce systems
#
creative technologies
Adobe is handing over US$4.75 billion (NZ$7.1 billion) to acquire B2B marketing cloud firm Marketo.
Story image
How to market to B2B technology buyers
Wed, 20th Jun 2018
#
digital marketing
#
b2b marketing
#
the channel institute
Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.
Story image
Avnet has a new look following 'Reach Further' launch
Thu, 6th Apr 2017
#
iot
#
b2b
#
branding
A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.
Story image
Hot Trend for B2B Marketers: Account-Based Marketing
Tue, 10th May 2016
#
big data
#
data analytics
#
bi
Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.
Story image
Are you a robot? Software nightmares in online marketing
Sat, 1st Jan 2011
#
seo
#
digital marketing
#
b2b marketing
Is software the key to successful online marketing? Not necessarily. Find out why manual effort and ethical practices are still crucial.
Story image
I'm forever blowing bubbles
Tue, 1st Aug 2006
#
martech
#
cdp
#
digital marketing
One time we used bubbles to attract delegates to our stand. It was a bit of light relief.