Customer data stories - Page 4

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.

Amperity debuts AI-powered tools for airlines and hotels, promising real-time personalised offers by unifying fragmented traveller data.

AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.

Retail investors are tipped to rule UK wealth and fintech by 2026 as banks and digital challengers race to capture mass-market demand.

With tariffs climbing and margins squeezed, businesses are turning to precise address data to cut delivery costs and avoid customs delays.

Zoom unveils AI Companion 3.0, adding agentic workflows, a browser hub for work orchestration and standalone access from USD $10 a month.

Cyber Weekend spending of AUD $6.8 billion shows retail’s strength, but AI-powered scams mean cyber readiness is now a peak-season necessity.

AI is set to reshape eCommerce by 2026, powering discovery, emotional journeys and flexible subscriptions built on cleaner product data.

As AI transforms selling, only revenue teams with clean, constantly verified CRM data will forecast accurately and truly trust automation.

Phone numbers are becoming the new trust filter, helping businesses block fraud, cut wasted messages and secure real, reachable customers.

AI agents are tipped to sweep through enterprises, shops and security by 2026, automating work, reshaping retail and redefining digital trust.

AI-fuelled synthetic ID fraud is surging, set to cost firms USD $23 billion by 2025 and USD $58.3 billion by 2030 without stronger checks.

Australian mid-sized firms warned they face rising cyber risk as a lack of senior security leadership leaves core threats unchecked.

AI and predictive analytics are set to transform retail supply chains in 2026, enhancing customer experience and operational efficiency.

CommBank launches a national programme to boost AI and cybersecurity skills for over one million Australian small businesses, aiming to enhance productivity and resilience.

Brevo has raised EUR €500 million, reaching unicorn status to boost AI capabilities and expand its US presence, targeting EUR €1 billion revenue by 2030.

Canadian merger and acquisition activity is set to surge in 2026 as domestic startups gain favour, driven by local firms seeking labour-saving tech solutions.

MixIn, Amperity and Criteo have launched Australia’s first closed-loop retail media attribution, linking in-store sales to digital ads in just five weeks.