Customer engagement stories - Page 25

As technology advances and consumer behaviours evolve, loyalty programs require new-age strategies, explain Australian Loyalty Association (ALA) experts and emerging talent in all-inclusive interviews.

Twilio honoured innovative startups utilising Generative AI and Twilio's suites to enhance digital communication for customer experiences in its AI Startup Searchlight awards.

The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.

Publicis Sapient partners with Google Cloud to launch a Retail Media Network Accelerator, providing a platform for clients to boost revenue via customised ads and enhance customer engagement.

Tray.io, a top AI-powered iPaaS creator, unveils Tray Advantage, a support and education service suite aimed at amplifying enterprise integration and automation efforts.

Integral Ad Science introduces the Quality Attention measurement tool, utilising AI, eye-tracking and media quality assessment, to optimise advertisement performance and attention capture.

The Microsoft Dynamics market is expected to triple in value due to rising demand for its productivity-boosting software solutions.

B2B firms urged to adopt B2C strategies amid evolving NZ economy, stressing digitalisation to survive, experts say.

Revenue Grid increases sales efficiency with AI-driven enhancements in its Winter 23 release, including improved data capture and streamlined workflows.

Cognizant has purchased ServiceNow elite partner Thirdera, boosting its presence in the AI-driven automation sector.

Verint is recognised as an industry leader in Conversational AI in the Opus Research 2023 report, praising its Intelligent Virtual Assistant.

New Ecosystm and Verint Playbook suggests businesses need to broaden their CX strategies beyond generic telephony-based systems.

Deposco Europe's Will Lovatt predicts 'zero consumer' behaviour, eCommerce growth, social media impact and tech advancements will dominate 2024 retail trends.

Endpoint security firm Tanium appoints Nick Lim as VP for the APAC region, strengthening its growth and customer engagement.

MongoDB rolls out Atlas Vector Search and Search Nodes, aiming to assist organisations in building and scaling advanced applications.

IDC anticipates a considerable rise in AI investments and global adoption, potentially exceeding $500 billion by 2027.

WPP partners with Sprinklr to utilise AI in delivering personalised customer experiences, heralding a new era in engagement.

Known Pty Limited, a pioneer in messaging technology, has rebranded to Kudosity to streamline its business structure and enhance market offerings.

Linnworks, a leading provider of inventory and warehouse management solutions, has appointed Georgia Leybourne as its new CMO.

Sydney-based martech firm Atomic.io secures No. 2 spot for Innovation in Web/Mobile Platforms in the inaugural TMW 100 list.